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To be the beacon for the precise global expansion of Chinese manufacturing
Using Social Media and B2B Livestreaming to Boost Alibaba.com Performance
2020 Alibaba Zhejiang District Talent Competition ChampionSingoo and Alibaba double million usersPlay with private domain traffic and B2B platform Earn 50 million yuan through Singoo in 2020Build a global silk brand within 5 yearsThe first sharing of the Champion Shanghai Station will be on December 13 (Sunday)Mobile phone number is the same as WeChat 17721188551
CIIE Supporting Event: The 2020 Forum on Global Expansion for Exporters Concludes Successfully
Supporting activities for the 3rd China International Import Expo "China Cross-border Trade Summit Forum" It was successfully held in Shanghai on the afternoon of November 8th Liu Kai, Secretary-General of the National Federation of Urban Industrial Products Trade Centers, delivering a speech The theme of the conference is "2020 Foreign Trade Enterprises Going Overseas Forum" Definition of trade digitalization Looking forward to new development trends Explore three dimensions of new business opportunities Showing the characteristics of internationality and effectiveness Guo Liang Singoo CEO Interpretation and analysis of digital foreign trade marketing trends new definition new outlook new business opportunities cutting-edge ideas Tang Wei, Foreign Trade Director of Shanghai Snowman Mechanical and Electrical Equipment Co., Ltd. Creates an online lightweight brand for enterprises World Factory + Social Media + Talent China’s international brands Time and effort will prove the miracle happens Sun Licui Singoo Shanghai Regional General Manager Live broadcast to win the future Trends create results Practical perspective Frequent golden sentences Full of useful information During this CIIE, One of the few forums for foreign trade companies to go overseas What the guests shared The future of enterprises is digital And deployment and prospects in model innovation Won rave reviews from the audience
China’s Foreign Trade Reaches a Year-to-Date High in July as Exports Rise 10.4%
Foreign trade is picking up! Exports surged 10.4% in July!The latest data released by the customs can help foreign traders regain some confidence.Following the positive growth of foreign trade imports and exports in June, my country's foreign trade imports and exports continued to achieve positive growth in July. Among them, the export growth rate continued the previous rapid growth trend and achieved double-digit growth! In terms of monthly performance, as of July, my country's export business has achieved positive growth for four consecutive months (since April) this year.In July, my country's foreign trade import and export volume was 2.93 trillion yuan, an increase of 6.5%. Among them, exports were 1.69 trillion yuan, an increase of 10.4% (in US dollars, China's exports in July increased by 7.2%).In terms of market, in the first 7 months,my country’s exports to ASEAN were 1.4 trillion yuan, an increase of 5.6%;Exports to the EU were 1.47 trillion yuan, an increase of 4%;Exports to the United States were 1.56 trillion yuan, down 4.1%;Exports to Japan were 557.13 billion yuan, an increase of 0.2%.In terms of products, exports of mechanical and electrical products, textiles and plastic products increased, while exports of clothing declined.In the first seven months, my country exported 5.5 trillion yuan of mechanical and electrical products, an increase of 0.2%, accounting for 58.5% of the total export value. Among them, the export of automatic data processing equipment and its parts was 770.7 billion yuan, an increase of 6%; the export of mobile phones was 419.54 billion yuan, an increase of 6.5%.During the same period, exports of textiles including masks were 634.32 billion yuan, an increase of 35.8%;Clothing was 467.6 billion yuan, down 13.8%;Plastic products were 298.9 billion yuan, an increase of 11.5%;Furniture was 196.82 billion yuan, down 2.6%;Shoes and boots were 128.22 billion yuan, down 26.7%;Toys were 99.5 billion yuan, down 2.4%;Luggage and luggage were 76.6 billion yuan, down 26.7%;Exports of steel products were 32.88 million tons, a decrease of 17.6%;There were 520,000 cars (including chassis), a decrease of 25.9%.It is worth noting that the export of epidemic prevention materials has gradually declined. The contribution of the two major categories of anti-epidemic materials to total exports in July was 2.5 percentage points, a further decrease from 3.4 percentage points in June.Due to the impact of the epidemic this year, many foreign traders, after experiencing the darkest moments of "order shortage" in May and June, finally felt the warmth in July and August, the traditional off-season for foreign trade.
Import Exhibition Booths at the Online Canton Fair Open for Booking: Are Exporters Ready?
On April 10, Assistant Minister of Commerce Ren Hongbin introduced the specific format of the Online Canton Fair: This Canton Fair mainly includes three parts: an online display and docking platform, a cross-border e-commerce zone, and live broadcast marketing services. It is mainly B2B, taking into account some B2C platforms, and creates an all-weather online foreign trade platform. On April 15, China Foreign Trade Center (Group) confirmed that Tencent will become the technical service provider of the 127th Canton Fair, providing overall technical support, platform R&D services and cloud resource support for the Canton Fair’s online hosting. On April 16, the official website of the Ministry of Commerce announced that the 127th China Import and Export Fair (Canton Fair) will be held online from June 15 to 24 for a period of 10 days. According to the latest news from the Canton Fair official website: Booths at the 127th Canton Fair Import Exhibition are now open for reservations For detailed exhibition procedures, please log on to the Canton Fair official website. According to the Ministry of Commerce, this online Canton Fair will be divided into an export exhibition and an import exhibition according to the familiar physical exhibition settings. Corresponding exhibition areas will be set up respectively. Among them, the export exhibition will be divided into 16 major categories of commodities according to electronic home appliances, daily consumer goods, textiles and clothing, and medicine and health care, with 50 exhibition areas respectively. The import exhibition will set up six major themes such as electronic home appliances, building materials and hardware, and all exhibits will be online at the same time. It should be noted that the import exhibition currently accepting reservations, while the export exhibition that has attracted much attention does not yet have an official booth reservation channel. This online Canton Fair is a new move and there is no experience to draw from. So, how should companies participating in the online Canton Fair prepare? The following suggestions are for reference by relevant companies: 1. Pay attention to Tencent Tencent became the technical service provider of the 127th Canton Fair, paying attention to Tencent's series of products. Make full use of the product and service capabilities of WeChat, Tencent Cloud, Tencent Conference, Enterprise WeChat, Translator, Qidian and other products to jointly strengthen supply and procurement docking services, hold special docking activities online, increase online matching efforts, and improve the effectiveness of exhibitions. Focus: Preparatory measures All foreign trade people have recently installed Tencent products and are familiar with the operations. They will definitely be used during the exhibition, so be prepared in advance. WeChat: https://weixin.qq.com/ Tencent Cloud: https://cloud.tencent.com Tencent Conference: https://cloud.tencent.com/ Enterprise WeChat: https://work.weixin.qq.com Translator: https://fanyi.qq.com/ Qidian: https://qidian.qq.com 2. Live broadcast marketing services Create a 10X24-hour online foreign trade platform. Another major part of this online Canton Fair is to provide live broadcast marketing services to exhibitors. The online live broadcast room is not limited by time and space. Enterprises can not only conduct individual face-to-face negotiations with merchants online, but also conduct publicity and promotion to a large number of merchants through online live broadcast. Does this kind of live broadcast mean that you have to live broadcast to bring goods to buyers like Li Jiaqi and Wei Ya? Maybe B-end buyers may not buy it. What they need is more professional product content output and clearer product highlights. Focus: Preparatory measures 1. Hardware facilities. Cameras, microphones, Wi-Fi, and live broadcast locations all require careful preparation and repeated debugging. 2. Be familiar with the live broadcast format. Many foreign trade personnel have never been exposed to the live broadcast format, so they need to understand the live broadcast display format. You can watch some live streaming videos in advance to understand the precautions for online live streaming. Of course, facing B-end professional buyers, it is still different from Li Jiaqi's live streaming of goods. Think clearly about what kind of content the buyers want to hear. 3. Selection of live broadcast personnel. Foreign trade salespeople in the live broadcast room need to have strong communication skills, foreign language proficiency, and speech skills. 4. Refine and sort out the live broadcast content. The buyer's attention is very limited. If you cannot attract his attention in a short period of time, he may exit the live broadcast room directly. It is necessary to write the live broadcast content in advance. Product highlights = why it is worth buying, usage scenarios = why it is necessary to buy, company highlights = why I want to buy from you... Show your professionalism during the live broadcast and show the highlights of your product. 5. Multimedia display. Multimedia displays such as 3D VR video display, panoramic factory viewing, and online exhibition hall give buyers an immersive feeling. 6. Network environment. For an online exhibition with such a large amount of traffic, everyone must upgrade the company's network broadband to ensure the smoothness of the live broadcast. 7. Professional and technical personnel. Video uploading, editing, sharing and other tasks require the support of relevant professionals. Enterprises can select staff in advance and learn the operation of some simple software in advance. 3. Online docking platform Li Xingqian introduced the establishment of an online display and docking platform. The Ministry of Commerce will promote all 25,000 Canton Fair exhibitors to display online and divide them into export exhibitions and import exhibitions according to the original physical exhibition settings that everyone is familiar with. Corresponding exhibition areas will be set up respectively. Among them, the export exhibition will be divided into 16 major categories of commodities according to electronic home appliances, daily consumer goods, textiles and clothing, and medicine and health care, with 50 exhibition areas respectively. The import exhibition will set up six major themes such as electronic home appliances, building materials and hardware, and all exhibits will be online at the same time. The organizing committee will optimize the query system and improve the search function in multiple languages to facilitate buyers to find exhibitors and exhibits. Through technical means, we focus on promoting Chinese brand companies and products. Focus: Preparatory measures 1. Build an online exhibition hall. The innovative integration of online exhibition halls and Internet technology makes digital exhibition halls more attractive to buyers. 2. Product selection. Select products suitable for online display. At the same time, prepare accurate and professional text introductions for each product. Accurately describe the model number of the product and introduce the specific use of the product in as much detail as possible. 3. Product promotion pictures and videos. Make product promotional videos and pictures. Videos can showcase products and companies better than pictures. 4. Beautification of product images. Find a professional designer to beautify the product pictures with PS to adapt to the various formats and sizes of the Canton Fair platform. The more beautiful the pictures, the easier it is to win the favor of buyers. 5. Google Ads. For foreign trade B2B companies, they must do the most basic and easiest-to-use search marketing in Google marketing. Because the traffic of search marketing is very precise, only customers who are interested in the product will search for product-related information. 6. Multilingual product display. Buyers use multilingual search functions to find products, and foreign trade companies should set up multilingual product display pages and descriptions in advance, so that the probability of being searched will be much greater. 7. Training on online exhibition related knowledge. The preparation time is tight and the tasks are heavy. Exhibitors also need to seize the time for training so that they can adapt to the various work requirements of the cloud exhibition. 8. Social media. The launch of the Canton Fair's homepage on Facebook further proves the importance of social media. Its daily and monthly active data are astonishing and can be very effective in attracting potential customers. Foreign trade companies should actively open multiple channels to promote and attract traffic. They can also register accounts on Linkedin, Twitter, Pinterest, and Instagram to attract potential users by publishing relevant product information. 4. Cross-border e-commerce area This Canton Fair will also hold an event with the theme of "Synchronize the Canton Fair, Enjoy Business Opportunities Globally". By establishing exchange links and in accordance with the unified name and image formulated by the Canton Fair, online business activities will be carried out at the same time, mainly cooperating with B2B platforms to expand the scope of beneficiary enterprises. Focus: Preparatory measures 1. Build an official website and improve your own foreign trade B2B website. If a company does not even have an official foreign trade website, then online marketing will basically not have the expected effect. Just imagine, an independent corporate website is equivalent to your marketing business card. If you don’t even have a business card, how can people get to know you? From now on, you must pay attention to the construction of your official website. Even if the online Canton Fair is offline, your official website can still be online for many years, continue to accumulate customers for you, let them stay, and create the urge to cooperate. Start building a foreign trade website now. Pay attention to the construction of your official website and create a professional website with the characteristics of your personalized enterprise and industry. It can make professional guests who come to your website stay and have the urge to leave inquiries and ask for cooperation. 2. Create a product marketing single page. If you want to take the lead on the platform, you must create a product marketing single page that is persuasive, trustworthy, and attractive. It must be very professional in terms of planning, copywriting, and design to attract a large amount of traffic. 3. Overall online marketing and promotion plan. To participate in online business activities, you must understand the relevant knowledge of marketing and promotion, social media marketing, how to play social media advertising, etc. The epidemic has accelerated the online and digitalization of overseas marketing. Now even the Canton Fair, the largest offline exhibition in China, is also seeking online and digital solutions. For foreign trade companies, how to deploy online and how to conduct business online is an inevitable trend and an urgent problem that needs to be faced and solved. 4. Intelligent management of customer marketing. There are many customers, and they need to be managed by category. Important buyers should focus on follow-up to avoid picking up sesame seeds and losing watermelons; customer contact records and collaborative follow-up functions allow new salesmen to deal with important buyers; and the reminder function for customers in high seas and uncontacted customers prevents buyer resources from being missed. Let the intelligent and systematic marketing management system give wings to your online Canton Fair. Canton Fair "E" Exhibition Global Plan Now Hotly Launched The Canton Fair's "E" exhibition global program helps foreign trade companies appear at the 127th Online Canton Fair with a high-quality image and obtain high-quality buyers at a low cost! In addition, according to the personalized requirements of the enterprise, the foreign trade B2B website, Facebook, and Google are configured to provide the enterprise with a one-stop solution to traffic, content, communication, conversion, and data issues. Contact now 17721188551 (mobile number is the same as WeChat) "Foreign trade winter" Maybe this is your opportunity a new business opportunity Regarding how to register and determine the details of the online Canton Fair, please pay close attention to the Canton Fair official website.
Going Global Online: The 2020 Forum on Global Expansion for Exporters
Going Global Online: Breaking Through with Digital Tools The second session of the 2020 Forum on Global Expansion for Exporters takes place on Friday, March 20, 2020, from 09:30 to 12:00. To help exporters address the difficulties caused by the pandemic, the Trade and Investment Promotion Department of the China Council for the Promotion of International Trade and the China Association of Trade in Services are working with local governments and institutions to offer an online forum. Participants can learn about digital transformation and put online operations and digital marketing into practice without leaving home. Agenda 09:30–09:40 — The key to resuming foreign trade: preventing supply-chain disruption. Zhang Wei, former Vice Chairman of CCPIT and Chief Expert of the China Association of Trade in Services. 09:40–10:20 — Challenges and opportunities for Chinese manufacturing through Google’s data. Zhang Tianyang, Manager, Small and Medium Business, Google Greater China. 10:20–11:00 — Digital marketing: a Facebook guide to responding to the pandemic. Huang Jiangrong, Senior Marketing Director, MeetSocial. 11:00–11:30 — A different approach to implementing overseas marketing in 2020. Jiang Lei, Singoo Co-founder and CTO. 11:30–12:00 — Interactive questions and forum recap. The original poster contains a QR code for reserving access. Organizers: CCPIT Trade and Investment Promotion Department and the China Association of Trade in Services. Technical support: Shanghai Singoo Information Technology Co., Ltd.
Finding Customers, Shipping Goods and Fulfilling Contracts During the Pandemic: An Exporter’s Guide
How to create high-quality marketing content after resumption of work? How to seize overseas social traffic dividends? How to deal with the demands of foreign buyers? Goods due to the epidemic If we are unable to produce or gather at the port in time, how will we bear the responsibility? During special times, how to arrange logistics to ensure on-time delivery? Whatever you are concerned about, we can solve it! Scan the QR code below Book a course now At the beginning of 2020, a sudden epidemic caused many foreign trade companies to brake suddenly. As a foreign trade person, what are you most worried about during this time? The production capacity cannot keep up and the goods cannot be delivered? With the full resumption of work in various places, this problem should be solved soon. So, next, in addition to solving the inability to perform the contract due to the epidemic, what we should pay most attention to is where the customers will come from in the new year. From February 29th to March 2nd, Yunquna, Junyue Law Firm and Singoo will jointly launch a series of "Solutions" public welfare sharing activities. Fang Hao, a partner of Shanghai Junyue Law Firm, Yan Haitao, Yunquna Marketing Director, and Jiang Lei, Singoo CTO, will analyze the issues that foreign traders are most concerned about. How can Chinese companies create high-quality marketing content after resuming work? How to seize overseas social traffic dividends? If the goods cannot be produced or collected at the port in time due to the epidemic, how will the responsibility be borne? How to deal with the demands of foreign buyers? What specific impact will the epidemic have on international logistics? In special times, how can foreign trade companies better arrange logistics and ensure that goods are delivered on time?...We will solve the problems you are concerned about! Event details Time: February 29, 2020 (Saturday) 14:00 March 1, 2020 (Sunday) 14:00 March 2, 2020 (Monday) 19:00 Method: Tutor live broadcast, online Q&A, resource sharing Fee: Free Theme: "Solution" Series Public Welfare Sharing" Event organizer: Yunchuna, Junyue Law Firm, Singoo Course content 1. February 29, 2020 (Saturday) 14:00 Singoo CTO Jiang Lei's "Different 2020 Foreign Trade Marketing Implementation Plan" · How Chinese companies can create high-quality marketing content after resuming work · How to seize overseas social traffic dividends 2. March 1, 2020 (Sunday) 14:00 Fang Hao, Shanghai Junyue Law Firm, "A Statement on the War on the Epidemic—How to Fill the Holes in International Goods Trade under the Epidemic" · Interpretation and analysis of real cases and foreign trade legal instructions · Industry legal risks presented by case facts 3. March 2, 2020 (Monday) 19:00 Yan Haitao, Marketing Director of Yinquna, "The epidemic has disrupted international logistics. How can foreign trade companies better respond?" 》 · Introduction to current policies related to ports and product inspection in major countries around the world · Introduction to the current suspension of major flights and sailing schedules · What specific impact will the epidemic have on international logistics? · During special times, how can foreign trade companies better arrange logistics matters and ensure that goods are delivered on time?
Singoo Customer Video Case Selected for the B2B Session at Facebook’s Global Expansion Innovation Summit
On September 17, the fourth Facebook Overseas Innovation Summit kicked off grandly. Guo Liang, CEO of Shanghai Singoo Information Technology Co., Ltd. (hereinafter referred to as Singoo), was invited to attend this overseas innovation summit as a high-quality partner of Facebook China. As a special guest, he gave a speech at the "Starting with Facebook and Partners" venue, sharing with the business owners on site the successful experience of how to combine overseas social media platforms to help Chinese B2B companies go overseas. Mr. Shen, Singoo’s star customer Shanghai Zeji, was an invited guest and shared the stage on behalf of China’s B2B. What’s even more proud is that Singoo won the Facebook Innovation Overseas Summit B2B special star corporate video story case. Appreciation of Singoo Star Enterprise Video Story Cases Chinese yarn companies join hands with Facebook smart marketing to expand overseas advantages and capture customers The core of business is people. Today, as "digital procurement" is gradually taking shape, many buyer decision-makers have moved from traditional offline channels to online. Facebook's marketing tools can help Chinese B2B overseas merchants seamlessly contact business decision-making managers, which is an advantage that other marketing channels do not have. Singoo's mobile phone will remind customers in real time that they are visiting the website. You can use your mobile phone to communicate with customers online in real time, grasp customer dynamics in real time, and allocate sales leads. In addition, the mobile phone can also see the inquiries sent by customers to the website, which facilitates timely distribution of sales leads and reply to customers. Singoo's clue trajectory can clearly see customer traffic and the trajectory of customers' visits to Zeji's website, which is conducive to quickly and accurately grasping customer pain points. By logging into the mobile cloud platform and opening the direct chat mode, the Zeji team can communicate with buyers seamlessly. In fact, buyers and retail customers alike hope to have a timely and efficient communication experience during their shopping journey. Facebook helps construction machinery companies explore the Belt and Road market, with a transaction volume of 50 million! Due to the nature of the industry, the repurchase cycle for Osun's old customers is relatively long, while most new customers require a period of observation and comparison before initiating an inquiry. Based on the above characteristics, Osun needs to use advertising to improve advertising recall among new and old customers. Facebook dynamic advertising comes with its own optimization function, which will deliver ads to customers who are interested in Osun products based on positioning. Under the “One Belt, One Road” initiative, my country’s foreign trade industry has broad prospects. More and more B2B overseas merchants are realizing the importance of "digital procurement", and the export transformation of the traditional B2B industry has become unstoppable! As the world's largest digital social media and marketing platform, Facebook is not only a good overseas partner for B2C merchants, but also an excellent bridge connecting global B2B buyers, witnessing the birth of many effective inquiries and successful orders. Singoo star customer Zeji took the stage to share on behalf of China’s B2B As a female entrepreneur, how do you go from starting a business from scratch to a company with 30 people? "In the beginning, it was really one person, and gradually it became dozens of people. The most important thing is that we dare to work hard, dare to venture, identify customer needs accurately, and serve customers accurately." What are your main overseas countries and markets? Why choose these places? What are your thoughts on globalization and the layout of emerging countries? "We mainly export to Germany, Italy, the United States, Japan and other markets. The main markets are Europe, the United States and Japan. Why did we choose? In fact, the market chose us, because only countries with money and leisure use our products in large quantities. Globalization for us means developing different categories to adapt to the needs of different countries. For the layout of emerging countries, we are now focusing on the promotion of countries along the Belt and Road. Because many garment factories have moved overseas, we use another sweater yarn product to open up the market." What products do you use on Facebook? How does messenger (instant messaging) interact with customers? How has Facebook helped your business? "On Facebook, we use instant messaging and targeted advertising. When doing activities on message, we can get a lot of customer inquiries, and then we respond to the exchanges and chats in a timely manner. When the customer feels that we are very professional and that we indeed have many varieties that can meet her needs, she will come to us to order products." There are many young people in your company, and there are many here. What do you think of young people in traditional industries? "To be honest, 80% of our company is born in the 1990s, and more are now born in the 1995s. Traditional industries are an opportunity for young people. Most traditional industries use traditional sales channels. In fact, young people are needed to open new sales channels. Such as the Internet, social media, video, etc. The innovative ability and divergent thinking of young people can bring new vitality to traditional industries." I saw in the video that you are helping special people. This is a very caring act. Can you talk about your cooperation with them? (girls video) "The girl in the video is a special group of people that I came into contact with. After learning her story, I was particularly moved, so I decided to use our platform to help her, and even help the entire group of people. In the future, we will provide them with raw materials and help them sell their handmade products. At the same time, we will see if they can undertake batch processing, so that we can cooperate with them in the long term." Singoo CEO Guo Liang was invited to attend the Facebook Overseas Summit Share the secrets of traditional B2B companies going overseas As an authoritative annual ideological gathering in the field of China's overseas expansion, the 2019 Facebook Overseas Innovation Summit invited front-line marketing experts, product experts and founders of many well-known domestic companies to participate in the event, aiming to analyze the new trends of the year's overseas expansion and to more closely connect global consumers through a series of product-effectiveness, people-oriented marketing concepts and methods, and promote the healthy overseas expansion of Chinese foreign trade B2B companies. During the keynote speech, Guo Liang shared and communicated with hundreds of guests present based on the industry trends and Singoo’s case polishing process. After more than 20 years of development and precipitation, China's Internet has grown from scratch and has become one of the two important engines driving global Internet innovation together with the United States. Guo Liang pointed out that B2B companies going overseas will become a new driving force for the development of the Internet and even China's economy. It is still the best time for B2B companies to go overseas on the Internet. In today's era, there is no special boundary between B and C. In life, it is C and in work, it is B. Really good advertising is about pushing good content to the right people at the right time. From this perspective, Facebook is particularly good. Mr. Zeji Shen’s wool is sold to 2B, and even mechanical products like Osun are sold to engineering construction companies. Facts have proved that Facebook can actually serve B2B very well. The biggest difference between 2B and 2C is that the user's demand development stage is long, the communication process is complex, the transaction cycle is long, and some 2B fields also have after-sales services, so a full life cycle of advertising is needed to continuously influence them. Facebook has low traffic costs, diverse advertising forms, proactive advertising, and corporate pages that can retain fans and influence the audience for a long time. As a marketing technology company, Singoo uses Singoo as a tool to provide precise advertising throughout the buyer's life cycle. At different stages of the buyer's life cycle, low-cost and precise advertising is used to reach the buyer to achieve marketing purposes. At the same time, Singoo helps companies determine the buyer's intention by collecting buyer behavior and digging deeply. The Singoo APP enables efficient mobile communication, thereby helping Chinese sellers to close transactions efficiently. Singoo is both a trend follower and a trend maker. We have relied on the national "Going Out" strategy and the "One Belt, One Road" initiative to quickly capture B2B users around the world and improve the way more people connect to the Internet; and by exporting advanced products, technologies, concepts and business models of Chinese B2B companies. In the context of everyone going overseas, Guo Liang also suggested that companies believe in the power of social networking, integrate scientific tools and operational methods, we have no shortage of marketing blue oceans, and have the courage to try boldly.
Shanghai Exporters: Apply for 2019 Shuangtui Program Funding
2019 Shanghai Shuangtui Program: Funding for Exporters The Shanghai Municipal Commission of Economy and Informatization’s Shuangtui program combines government subsidies, platform discounts and a business contribution to help companies adopt digital services. Singoo has been recognized as a recommended producer-services platform provider under the 2019 industrial e-commerce program. Experience in 2017 and 2018 showed that funding was limited and places were taken quickly. Increased platform participation makes this year’s applications competitive. Interested businesses are encouraged to apply promptly. Application hotline: 13482557183. Eligible Services Intelligent Cloud Website: a proprietary marketing website for exporters, using multidimensional analysis and audience targeting to understand customer behavior, improve the site, generate B2B buyer recommendations and discover customer needs. The poster lists an 80% shorter website setup period, a 200% increase in key inquiry-conversion touchpoints, 150% more sales leads, 45% more inquiries and a 30% shorter sales cycle. Intelligent Social: a company-owned Facebook presence supported by interactive social marketing, fan engagement, brand communication and lead generation. The poster lists 500% growth in buyer followers, more than 10 million product impressions, 280% more sales leads, 160% more inquiries and a 50% shorter sales cycle. 2019 Singoo Shuangtui Packages PackageIncluded ServicesOriginal PriceShuangtui Offer Intelligent Cloud Website StandardOne year of the standard SaaS intelligent marketing website; big-data backend; search system; 200,000 EDM emails; 10 subaccounts.RMB 33,980RMB 8,800 Intelligent Cloud Social AdvancedOne year of intelligent social operations; big-data backend; search system; Singoo app; 10 subaccounts.RMB 51,800RMB 25,800 The original announcement contains a QR code for pre-applications. Prices and program details are those advertised in 2019.
Exporters: Applications Open for the 2019 Shuangtui Funding Program
On June 21, the 2019 Yangtze River Delta Industrial E-commerce and High-end Producer Services Innovation Summit was held in Pudong, Shanghai, under the joint guidance of the Economic and Information Technology Commissions of Shanghai, Jiangsu, Zhejiang, and Anhui provinces and one municipality, and co-sponsored by the Shanghai Producer Services Promotion Association, Shanghai E-Commerce Industry Association, and others. Singoo joined hands with the two world giants Google and Salesforce to hold sub-forums. Many industry experts and Singoo dual-promote representative companies gave wonderful speeches and shared on hot issues such as "New Market·Yangtze River Delta Foreign Trade Intelligent Marketing", increasing overseas traffic and conversion through intelligent cloud sites and intelligent social innovative products, and using digital marketing tools to drive enterprise transformation. Singoo has been selected as a "dual push" platform for three consecutive years, which shows that Singoo's exploration and practice in the field of industrial Internet have not only received encouragement and recognition from relevant departments of the Shanghai Municipal Government, but also achieved practical results in promoting the transformation and upgrading of enterprise applications. Singoo insists on using procurement behavior data as a link, deeply integrates "traffic conversion + professional services + marketing tools", and strives to build an exclusive foreign trade intelligent marketing cloud platform for Chinese B2B companies to help China's manufacturing go global. Up to now, Singoo has accumulated services for more than 1,000 influential companies in various industries such as CRRC, AVIC Hi-Tech, Jiangnan Cable, C&D Group, Guangwei Group, Fudan Microelectronics, Shanghai Qianhui Industrial, Shoufan Power Technology, Jiangnan Cable, Shanghai Worsch Gardening, etc., including more than 60 listed companies and more than 100 industry leading companies. Singoo partner Sun Licui took the stage to receive the award (second from right) buy Intelligent cloud station Smart social Spend a third of the price! You can enjoy the original service! Remarks: 1. Intelligent cloud sites allow foreign trade companies to build their own intelligent marketing websites. Through multi-dimensional data analysis, precise positioning of people, find out the most valuable audiences, improve website marketing strategies, and generate B2B buyer recommendation models and customer departure intention detection based on core event data to improve website conversions. 2. Intelligent social networking can bring considerable social traffic and customer data. The analysis and positioning of social marketing data are collected through the Singoo platform, achieving low consumption, high traffic, and accurate inquiries. If you want to use the "Singoo Platform" at the lowest cost? If you want to know more about the government support for the "double push" project? What if you didn’t catch the 2018 “Double Push” bonus? Contact Singoo now! Who can pre-apply: Export enterprises with foreign trade import and export rights Pre-application hotline: 400-7766-880 extension 1 or 17721188551 Pre-application email: marketing@singoo.cc Pre-application, scan the QR code! Judging from the experience in 2017 and 2018, the government support funds are limited, and the quotas are all sold out within a few days. The increase in platform companies this year has made the competition extremely fierce. We hope that interested companies will seize the opportunity and apply quickly! Highlights of "Double Push": Singoo Receives 2018 Shuangtui Recognition as Funding Applications Open The 2018 "double push" project benefits are available for grabs today, foreign trade companies come quickly to "snatch up"! 2018 “Double Push” officially launched, Singoo CEO was interviewed by Shanghai TV Exporters Invited to Apply for 2018 Shuangtui Program Funding There are very few subsidy quotas left under the Shanghai Economic and Information Technology Commission’s “Double Promotion” program, so hurry up and grab one! The "double push" subsidy project of Shanghai Economic and Information Technology Commission has entered the final sprint stage, and the rush to buy it has not yet caught up with this wave of bonuses!
Invitation: New-Market Marketing Innovation Forum at the Yangtze River Delta Industrial E-Commerce Summit
Conference background The global economic and political situation in 2019 not only brings opportunities to Chinese foreign trade companies, but also faces many external challenges. The rapid development of big data, cloud computing, and mobile Internet is of great significance to the upgrading of China's traditional manufacturing industry and is the best pioneer tool for Chinese manufacturing to go global. The development of the industrial Internet provides opportunities and challenges for enterprises and platforms in the field of foreign trade. The development of the Internet in the past 20 years has mainly been the development of the consumer Internet. In recent years, the impact of the Internet on the industry has become more prominent. Internet entities have gradually penetrated into enterprises and the entire industry chain and the entire life cycle. The era of industrial Internet has arrived. In the era of industrial Internet, advantageous industry platforms will rely on their control of physical resources and the power of the Internet to achieve comprehensive control of information, transactions, and pricing. With the second wave of the Internet - the industrial Internet - coming, the 2019 Yangtze River Delta Industrial E-commerce and High-end Producer Services Innovation Summit is about to kick off. The theme of this summit is: "Empowering digital transformation and reshaping the value of the supply chain." Against this background, the sub-forum "New Market·Yangtze River Delta Foreign Trade Intelligent Marketing Innovation Forum" hosted by Singoo will be held in Shanghai, China on June 21 to see how companies can develop new markets that are more conducive to their own development in the context of the Sino-US trade war. Main forum hot topics Leaders and scholars from leading domestic and foreign intelligent solution providers, Internet service platforms and other institutions will gather together to gather high-end productive service formats such as industrial Internet B2B e-commerce, supply chain innovative applications, and enterprise-level SAAS services to discuss innovative applications of technologies such as artificial intelligence, big data, cloud computing, and the Internet of Things to empower the transformation and development of traditional industries, promote the value emergence and integration innovation of traditional industries in the Internet era, and explore the industrial Internet to reconstruct production and consumption models and reshape supply chain values in a higher dimension. Hot topics in sub-forums How to strengthen the transformation and development of traditional industries How do foreign trade B2B companies develop overseas markets that are highly compatible with the “Belt and Road” construction? How do foreign trade B2B companies solve the difficulty of "information islands" in data? How foreign trade B2B companies can play an important role in solving problems and efficiency through innovative technology How can foreign trade B2B companies strengthen customer-oriented market refinement? How will foreign trade B2B companies develop in the future? How to improve overseas traffic and conversion of foreign trade B2B companies through innovative methods How to make enterprise-level SAAS services a guide for technological innovation for foreign trade B2B companies Total size of the conference 800+ guests and 20+ authoritative speakers Who will attend the meeting Industry associations, foreign trade companies, B2B companies (New Market·Yangtze River Delta Foreign Trade Intelligent Marketing Innovation Forum special session is mainly aimed at foreign trade B2B companies. Scan the QR code below to register and you will receive free admission tickets to all activities of the forum throughout the day)
Exporters Invited to Pre-Apply for 2019 Shuangtui Program Funding
Warm congratulations to Shanghai Singoo for being selected as the e-commerce "double push" service platform in 2019! Foreign trade companies are blessed! On May 14, the Shanghai Municipal Economic and Information Technology Commission officially issued a notice on the implementation of the 2019 e-commerce “dual push” project. Warm congratulations to 25 outstanding companies including Shanghai Singoo Information Technology Co., Ltd., Shanghai Huaneng E-Commerce Co., Ltd., Shanghai Fumeng Software Co., Ltd., Shanghai Ouye Purchasing Information Technology Co., Ltd., Shanghai Hemudu Industrial Development Co., Ltd., etc. for standing out and being selected as the 2019 e-commerce "double push" service company. This is the third consecutive year that Shanghai Singoo has won the government’s “double promotion” platform. For foreign trade companies, your benefits are here again! Public website: http://www.sheitc.sh.gov.cn/gg/682477.htm Partial list of "dual push" engineering service platform companies in 2019 Shanghai Yuanhui Information Technology Co., Ltd. Shanghai Huaneng E-Commerce Co., Ltd. Shanghai Fumeng Software Co., Ltd. ... Shanghai Ouye Procurement Information Technology Co., Ltd. Shanghai Hemudu Industrial Development Co., Ltd. Shanghai Qianyi Network Technology Co., Ltd. Zhenkunxing Industrial Supermarket (Shanghai) Co., Ltd. ... Shanghai Haizhi Online Network Technology Co., Ltd. Shanghai Bibo Human Resources Service Co., Ltd. Shanghai Singoo Information Technology Co., Ltd. Shanghai Meihua Data Technology Co., Ltd. As an important measure to promote the integrated and innovative development of manufacturing and the Internet, and manufacturing and producer services, the "dual push" project focuses on the integration of manufacturing and the Internet, and is committed to promoting the effective connection between new Internet-based producer service formats and market demand, and promoting industrial e-commerce and industrial Internet application service platforms to accelerate the pace of innovation and entrepreneurship. While driving and continuously meeting the service needs of the majority of real enterprises, it actively promotes the quality, efficiency, transformation and upgrading of the real economy, thereby forming a new ecology of building platforms and using platforms for "two-way iteration, mutual promotion and mutual advancement". Through effective docking with traditional enterprises, especially manufacturing enterprises, we can accelerate business collaboration process innovation and value model creation, and achieve integrated and win-win development. Singoo was selected into Shanghai's 2019 e-commerce "dual push" platform enterprise public list, becoming a practitioner and pioneer in the integration of e-commerce development and entities in Shanghai. For Singoo, this is not only an affirmation and recognition from the government department, but also a heavy mission and responsibility. Apply now Singoo will cherish this rare opportunity, continue to work hard as always, assume the responsibility of the "dual push" platform to promote the economic development of the industry, and play the role of the "double push" platform in serving small and medium-sized enterprises. Under the framework of the "dual push" project, Singoo will fully absorb and apply the top-level policy design and guidance of the government to support the development of the industrial Internet, and accurately grasp the development trends and demand trends in the socio-economic and producer service industries, so as to make the development of the enterprise more in line with the needs of the market and provide better services to upstream and downstream customers. If you want to use the "Singoo Platform" at the lowest cost? If you want to know more about the government support for the "double push" project? What if you didn’t catch the 2018 “Double Push” bonus? Contact Singoo now! Who can pre-apply: Export enterprises with foreign trade import and export rights Pre-application hotline: 400-7766-880 extension 1 or 17721188551 Pre-application email: marketing@singoo.cc Pre-application, scan the QR code! Judging from the experience in 2017 and 2018, the government support funds are limited, and the quotas are all sold out within a few days. The increase in platform companies this year has made the competition extremely fierce. We hope that interested companies will seize the opportunity and apply quickly!
Singoo and Salesforce Visit Google: Highlights from the Technology-Driven Smart Search Event
On May 16, the event "Singoo joins hands with Salesforce to enter Google-a new way of intelligent search driven by technology" concluded successfully on the 56th floor of the Shanghai World Financial Center (in the Google Shanghai office). Singoo joins hands with two world giants, Google and Salesforce, to bring one-stop intelligent marketing and management solutions to Chinese manufacturing Increase sales leads by 150%, inquiries by 40%, and customer satisfaction by 32%. Highlights 1 Huang Yan Google overseas marketing expert He has worked for IT companies such as IBM, Lenovo, and Hitachi Data as consulting sales and product managers. He is currently the development manager of Google East China and has extensive experience in traditional enterprise Internet marketing. Topic: "Google helps China's foreign trade go global" Key points: 1. Understand your customers more objectively Trends in B2B buyer purchasing behavior Mobile behavioral trends among B2B marketers and B2B buyers Due to the rapid development of mobile Internet, the purchase path is becoming increasingly complex. Looking at the buyer’s online activity path from the sales process The essence of B2B websites is to accumulate customer data, find customer portraits, and then accurately place ads. 2. Comprehensive Google Advertising - Playing with Big Data Google can help with all aspects of export trade Create an Internet image and display your products in a way that keeps pace with the times Search ads, YouTube ads, display ads, Gmail ads 2Jiang Lei Singoo Co-Founder & CTO 12 years of overseas marketing experience, senior overseas marketing expert, one of the few smart marketing product experts in the field of foreign trade, co-founder of Singoo, responsible for "Singoo" product planning and design Topic: "New gameplay of intelligent search driven by technology" Key points: 1. Factors affecting the success of Google Ads People Optimizer’s experience and understanding of the enterprise Industry Red Ocean Market, Blue Ocean Market Strategy: A strategy to surpass competitors with a full understanding of the company and industry. Data Whether enough traffic, conversion and other user behavior data has been accumulated to support decision-making The website determines conversion, and the mobile terminal becomes an important fulcrum, equipping foreign trade websites with brains. 2. Singoo system, data-driven marketing automation B2B+ Google AdWords, integrating various marketing channels, making full use of traffic and fully managing data The Singoo system tracks the purchasing data of overseas buyers, increases the number of leads, and improves data aggregation capabilities. 3 Wang Xintian Tony Salesforce Greater China Sales Manager 5 years of IT Solution Sales experience, 8 years of sales experience, completed customer projects include B2B foreign trade industry, environmental engineering industry, education industry, medical industry, etc. Topic: "Digital Marketing Drives Enterprise Transformation" Key points: Salesforce is the absolute leader in the CRM industry, serving more than 250,000 companies CRM improves relationships with customers and achieves higher sales goals CRM stores the connections between companies and customers across different channels, including websites, phone calls, online chats, direct mail, and social media, etc. CRM maintains official records about customers' personal information, purchasing history, purchasing preferences, and interaction history In this meeting, we seek to better integrate the marketing SAAS system and customer management SAAS software. 4 Li Qiong Marketing Director of Shanghai Wodi Intelligent Equipment Co., Ltd. Joined Wody in 2015 and has very rich marketing experience. Shanghai Wody focuses on the R&D and manufacturing of industrial intelligent robots, automation complete equipment, and intelligent manufacturing system integration. It has cooperated with Singoo Technology for nearly 2 years in intelligent search, with an average of 200 inquiries per month, and the annual turnover in 2018 was 36 million RMB. Key points: 1. The journey of Google promotion in Shanghai Wardi 2. Comprehensive review of overseas marketing and promotion 3. How to deeply integrate the Singoo system and Google data to better improve the inquiry conversion rate a. Conduct in-depth analysis and matching of keywords through the Singoo system to obtain more accurate traffic b. Use Singoo to track and manage Google traffic in a real-name manner to improve traffic conversion c. Based on the user portraits accumulated by Singoo, match more search resources, and then use Google precision marketing Q&A session Google overseas marketing expert Huang Yan, Salesforce Greater China Sales Manager Tony, Shanghai Wodi Intelligent Equipment Co., Ltd. Marketing Director Li Qiong and Singoo CTO Jiang Lei and other guests personally answered the questions for everyone, and many lucky viewers received a lot of useful information. With the substantial growth of China's import and export trade and the rapid development of the Internet, traditional B2B foreign trade merchants use intelligent marketing tools to more efficiently place Google and
