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To be the beacon for the precise global expansion of Chinese manufacturing
Register Now: Join Singoo and Salesforce at Google to Explore Smart Search
Singoo and Salesforce at Google: Technology-Driven Smart Search Date: May 16, 2019, from 13:30. Venue: 56th floor, Shanghai World Financial Center. Singoo, Google and Salesforce will discuss integrated intelligent marketing and management for Chinese manufacturers. The event poster highlights 150% growth in sales leads, a 40% increase in inquiries and a 32% improvement in customer satisfaction. Speakers Huang Yan, Google overseas marketing expert and East China Development Manager, with previous roles at IBM, Lenovo and Hitachi Data Systems and experience in enterprise internet marketing. Jiang Lei, Singoo Co-founder and CTO, with 12 years of overseas marketing experience and responsibility for Singoo product planning and design. Tony, Salesforce Greater China Sales Manager, with five years in IT solution sales and eight years of sales experience across education, healthcare, environmental engineering and B2B sectors. Li Qiong, Marketing Director, Shanghai Wodi Intelligent Equipment Co., Ltd. She joined in 2015 and works in the company’s business in industrial robots, automated packaging and intelligent logistics. The company began working with Singoo two years ago, has more than 200 overseas inquiries each month, and reported RMB 36 million in transactions in 2018 and RMB 8.83 million in the first quarter of 2019. Agenda 13:30–14:00 — Registration.14:00–14:20 — Google Helps Chinese Foreign Trade Go Global, Huang Yan. 14:20–15:20 — New Approaches to Smart Search Driven by Technology, Jiang Lei. 15:20–15:40 — Digital Marketing-Driven Enterprise Growth, Tony. 15:40–16:00 — Singoo Smart Search Customer Case: Shanghai Wodi. 16:00–16:20 — Questions and answers. Attendance is by invitation and places are limited. The original poster contains a registration QR code. As the trade war is about to begin Singoo joins hands with Salesforce to enter Google World Financial Center again Bringing one-stop intelligent marketing and management solutions to Made in China Full of technological content
Singoo Technology Named a 2018 Putuo District Technology Innovation Little Giant
At the beginning of this month, the Putuo District Science and Technology Committee (Putuo District Science and Technology Commission) announced the list of 2018 Putuo District Science and Technology Innovation Little Giant Enterprises. Shanghai Singoo Information Technology Co., Ltd. (Singoo) and other 14 companies were selected and rated as 2018 Putuo District Science and Technology Innovation Little Giant Enterprises. Scientific and technological innovation-based small giant enterprises require enterprises to have a certain economic scale, and must have innovative capabilities and sustained and stable development capabilities. It is a high-level recognition by the Putuo District Science and Technology Commission for high-tech enterprises that are in line with the national and city's industrial development direction. After review, Singoo Technology was selected as a 2018 Putuo District Scientific and Technological Innovation Little Giant Enterprise, which reflects the government's high recognition and full affirmation of Singoo's independent innovation capabilities, technology research and development capabilities and other comprehensive capabilities. Municipal governments jointly promote independent innovation of small technology giant enterprises The Science and Technology Little Giant Project is an effort to accelerate the cultivation of technological innovation subjects in enterprises and continue to promote the technological innovation of technology-based small and medium-sized enterprises, and strives to create a large number of technology Little Giant enterprises with competitive advantages in domestic and foreign industries. The project evaluates corporate innovation systems, scientific research investment, number of brand products with independent intellectual property rights, corporate financing capabilities, net profit growth rate and many other aspects. Companies must be innovative, large-scale and demonstrative. In the future, government departments will promote small giant enterprises to improve their independent innovation capabilities through urban linkage, thereby driving regional technological progress and industrial development. Singoo is developing rapidly as the core product of Singoo Technology Last month, Singoo was just selected as the Shanghai Demonstration Enterprise for 2018-2019. Singoo insists on deeply embracing big data, artificial intelligence and other technologies, using procurement behavior data as a link to deeply integrate "traffic conversion + professional services + marketing tools", and strives to build an exclusive foreign trade intelligent marketing cloud platform for Chinese B2B enterprises to help China's manufacturing go global. Image information source, Shanghai Putuo Science and Technology Commission http://www.shpt.gov.cn/kw/tongzhi/20190411/403218.html Up to now, Singoo has accumulated services for more than 1,000 influential companies in various industries, such as CRRC, AVIC Hi-Tech, Jiangnan Cable, C&D Group, Guangwei Group, Fudan Microelectronics, Shanghai Qianhui Industrial, Shoufan Power Technology, Jiangnan Cable, Shanghai Worsch Gardening, etc., including more than 60 listed companies and more than 100 industry leading companies.
Shanghai Commission of Economy and Informatization Delegation Visits Singoo to Support B2B Digital Transformation
On April 3, 2019, He Yong, Director of the Producer Services Division of the Shanghai Municipal Commission of Economy and Information Technology, and his delegation visited Singoo for inspection and guidance. He positively affirmed Singoo's use of intelligent marketing technology to empower Chinese B2B companies to transform and upgrade and accurately go overseas, and provided suggestions for Singoo's development. Zhang Lulu and Cao Hanyuan from the Producer Services Division of the Municipal Economic and Information Technology Commission, Huang Yue, Secretary-General of the Pudong E-commerce Association, Zou Ruyu, Deputy Secretary-General of the Municipal E-Commerce Association, Han Yini from the Shanghai Producer Services Promotion Association, and others accompanied the inspection. At the meeting, Mr. Guo Liang, CEO of Shanghai Singoo, gave an in-depth explanation of the importance of the rapid development of big data, cloud computing, and mobile Internet to the transformation and upgrading of China's traditional manufacturing industry. Mr. Guo said that the comparison of the development status of China and the United States in the field of enterprise-level SaaS fully highlights that intelligent marketing SaaS will provide huge opportunities for Chinese B2B companies to upgrade their overseas marketing channels. The main purpose of the birth of Singoo is to encourage traditional enterprises to actively embrace opportunities and quickly seize the opportunity of marketing transformation and upgrading and offline and online integration. At the same time, the development of the industrial Internet has also provided opportunities and challenges for the Singoo platform. Singoo actively responds to the country's "One Belt and One Road", "13th Five-Year Plan", "Made in China 2025" and "Industry 4.0" strategic calls, deeply promotes the integration of big data, artificial intelligence and other technologies with traditional manufacturing, continues to innovate, and makes Chinese manufacturing more accurate to the world. We also shared cases of smart marketing + exhibitions (such as the China Trade Fair), smart marketing + agriculture, etc. Participants discussed Singoo’s development principles, application scenarios, competition levels, pain points to solve, long-term strategies, etc., and specifically exchanged views on interconnection issues such as B2B platforms, search engines, social media, intelligent marketing big data, and offline marketing. The Promotion Association stated that it will continue to provide precise services to enterprises under the guidance of the Municipal Economic and Information Technology Commission; Secretary-General Huang Yue of the Pudong E-commerce Association said that the industry situation is good, and it is necessary to actively expand the service market for small and medium-sized enterprises and make good use of accumulated resources; Deputy Secretary-General of the E-commerce Association Zou Ruyu exchanged views on the development of agents, input information, R&D centers, integration of industry and exchanges, etc. Zhang Lulu and Singoo discussed domestic and foreign models, functional development, marketing core, international traffic, etc., and hoped that industrial Internet companies will continue to grow. Director He Yong had a detailed understanding of Singoo's SaaS tools, network security, social ports, data exchange, precision advertising, etc. In summary, he said that Venezuela is currently doing research and services for enterprises. The government, associations, and enterprises are working together to promote and help industrial development. He hopes to continue to maintain business model innovation, contribute to industrial development, and allow Chinese manufacturing to go global! Singoo further reading: Singoo insists on using procurement behavior data as a link, deeply integrates "traffic conversion + professional services + marketing tools", and strives to build an exclusive foreign trade intelligent marketing cloud platform for Chinese B2B companies to help China's manufacturing go global. In terms of product technology, Singoo uses concepts and technologies such as cloud computing, big data, and artificial intelligence to help many B2B companies solve technical problems in overseas marketing development. It has opened up independent systems such as corporate websites, marketing channels, social media, search engines, CRM customer management, email, and offline exhibitions; it has solved various pain points in the marketing process of foreign trade companies such as inaccurate marketing targets, non-interoperable marketing data, high marketing costs, and low marketing management efficiency. Singoo will continue to adhere to technological innovation and research and development, taking smart marketing as its future development direction, so that more foreign trade companies can benefit from smart marketing, and continue to drive the healthy development of the industry while improving the company's own market competitiveness.
Singoo Named a Shanghai E-Commerce Demonstration Enterprise for 2018–2019
On March 20, 2019, the Shanghai Municipal Commerce Commission released the city’s e-commerce demonstration enterprise announcement for 2018-2019. According to the announcement, Shanghai Singoo Information Technology Co., Ltd. (hereinafter referred to as “Singoo”) won the title of this city’s e-commerce demonstration enterprise. Source of the above information: Official website of Shanghai Commercial Commission http://www.scofcom.gov.cn/zxxxgk/245832.htm It is reported that this time the "Shanghai Local E-Commerce Demonstration Enterprise" selection event was held with the support of the Shanghai Municipal Commerce Commission. All selected companies must demonstrate deep online and offline integration, product innovation and efficiency, and continuous industry segmentation. They must have certain influence in innovating business models, integrating business resources, improving industrial chains, and promoting innovative employment, and may even have the power to change the industry structure. Being awarded the title of "Shanghai E-commerce Demonstration Enterprise" this time proves that Singoo has the advantages of solid technical products and innovative business models, and is a well-deserved demonstration enterprise in the field of e-commerce. Singoo actively responds to the country's "Belt and Road", "13th Five-Year Plan", "Made in China 2025" and other strategic calls, deeply promotes the integration of big data, "Internet +" and other manufacturing industries, continues to innovate, forms superposition and aggregation effects, promotes the transformation and upgrading of the manufacturing industry, easily captures brand high ground overseas, and allows Chinese manufacturing to better go global. 。。。。。。 ▲Screenshot of the list of e-commerce demonstration enterprises in this city in 2018-2019 Singoo insists on deeply embracing big data, artificial intelligence and other technologies, using procurement behavior data as a link to deeply integrate "traffic conversion + professional services + marketing tools", and strives to build an exclusive foreign trade intelligent marketing cloud platform for Chinese B2B companies to help Chinese manufacturing go global. In terms of product technology, Singoo uses concepts and technologies such as cloud computing, big data, and artificial intelligence to help many companies solve technical problems in development, and connects independent systems such as corporate websites, marketing channels, social media, CRM customer management, and email addresses; it solves various pain points in the marketing process of foreign trade companies such as inaccurate marketing targets, non-interoperable marketing data, high marketing costs, and low marketing management efficiency. Singoo will continue to adhere to technological innovation and research and development, taking smart marketing as its future development direction, so that more foreign trade companies can benefit from smart marketing, and continue to drive the healthy development of the industry while improving the company's own market competitiveness.
Singoo and Facebook Tour Six Cities in Four Days: Lessons for B2B Exporters in the Yangtze River Delta
The Yangtze River Delta region has the same culture and history. It is one of the regions with the most dynamic economy, the highest degree of openness, and the strongest innovation ability in my country. It is an important intersection between the "Belt and Road Initiative" and the Yangtze River Economic Belt.As one of the six internationally recognized world-class urban agglomerations, the total economic volume of the Yangtze River Delta region is 19.5 trillion yuan, accounting for nearly a quarter of the country's total, and the foreign trade B2B industry plays an important role. In the important period of China's transformation and upgrading and innovation-driven development, the export transformation of the traditional B2B industry has become unstoppable! Six cities interact to explore export opportunities for B2B foreign trade merchants From March 4th to March 8th, in the Yangtze River Delta region, one of China's most important economic growth engines, Singoo played a new trick and joined hands with Facebook to jointly launch a new proposition for B2B foreign trade overseas marketing. With the theme of "big data and socialization help China's foreign trade enter the blue ocean of marketing", Singoo landed in six cities: Jiaxing, Wuxi, Taizhou, Yancheng, Yiwu, and Shanghai. As the core city in the Yangtze River Delta region, Shanghai has unique location advantages in B2B foreign trade exports. It is born by the river and thrives by the sea. Jiaxing has the world's largest Haining Leather City and the country's largest Tongxiang Puyuan Woolen Sweater Market. As the world's largest small commodity distribution center, Yiwu has a strong international small commodity industry foundation. During the Republic of China, national capitalists saved the country through industry and upgraded Wuxi from a county famous for its rice market to the cradle of China's national industry. In recent years, Wuxi has focused on revitalizing the manufacturing industry. Yancheng has the longest coastline in Jiangsu Province and has always been focused on business. Yancheng people have not missed every innovation boom since the reform and opening up. Jiaxing Field Yanchengchang During the Republic of China, national capitalists saved the country through industry and upgraded Wuxi from a county famous for its rice market to the cradle of China's national industry. In recent years, Wuxi has focused on revitalizing the manufacturing industry. Yancheng has the longest coastline in Jiangsu Province and has always been focused on business. Yancheng people have not missed every innovation boom since the reform and opening up. Wuxi field Yiwu Field With the substantial growth of import and export trade in the Yangtze River Delta region and the rapid development of the Internet, it is imperative for traditional B2B foreign trade merchants to use Facebook's digital marketing platform to achieve business growth. This time, Facebook went deep into Jiaxing's woolen sweaters, fasteners, luggage and other industries; Yancheng's auto parts, valves, environmental protection equipment and other industries; Taizhou's mold and plastics and other industries; Wuxi's stainless steel, machinery and equipment and other industries; Yiwu small commodities and other industrial clusters to discuss traditional B2B foreign trade development trends and export business opportunities, and prepare for the arrival of the export transformation of traditional B2B industries. Taizhou field In-depth cooperation with Facebook, Singoo’s continuous innovative marketing After the popularization of mobile Internet, big data is a new development direction, and the combination of socialization and big data has become a new development trend. This kind of cross-border integration often brings new experiences, and this cooperation between Singoo and Facebook has had this effect, witnessing the birth of many effective B2B inquiries and successful orders. Facebook's marketing tools can help Chinese B2B overseas merchants seamlessly reach business decision-making managers in a social way. Singoo further helps B2B foreign trade merchants to establish their own foreign trade marketing big data management platform, turn social traffic into inquiries, obtain high-quality orders quickly and at low cost, fully mobilize the enthusiasm of foreign trade staff, lead foreign trade staff into the era of intelligent ordering, and greatly improve the overseas experience of foreign trade merchants. Join hands with B2B foreign trade companies to open a new era of China’s overseas marketing The six event cities selected this time include not only first-tier cities like Shanghai, but also the leading foreign trade vane cities in the Zhejiang and Jiangsu regions. This shows that the audience of this event is the people who are at the forefront of B2B overseas marketing, and the choices of these people will gradually be passed on to the second, third and fourth tiers. This is also the law of the emergence and sinking of new trends in B2B overseas marketing. I believe that in the future, more traditional B2B foreign trade merchants will use Facebook's digital marketing platform to achieve business growth.
Invitation: Facebook and Singoo’s Six-City B2B Roadshow in the Yangtze River Delta
Facebook and Singoo: Six Cities in Four Days A B2B roadshow across the Yangtze River Delta: Jiaxing on March 4, 2019; Wuxi and Taizhou on March 5; Yancheng and Yiwu on March 6; and Shanghai on March 8. Guest Speakers Zhang Haoyang, Director of SME Industries, Facebook China. A National University of Singapore graduate with first-class honors and previous experience advising Singapore businesses and managing products at Google in the United States, he now helps Chinese manufacturers reach global markets through Facebook. Jiang Lei, Product Director, Shanghai Singoo Technology. He has 12 years of overseas digital marketing experience and leads Singoo product design. His work combines intelligent marketing research and practical implementation for B2B manufacturers, including publicly listed and high-technology companies. Denis, Head of SME Partnerships, Greater China. His experience includes digital marketing strategy for Southeast Asian businesses, market planning, Q&A services, development of Greater China markets and strategic partnerships. He now focuses on helping Chinese SMEs use Facebook to build international brands. Guo Liang, CEO, Shanghai Singoo Technology. With 12 years of overseas digital marketing experience, he led the team developing the Singoo SaaS platform and serves in industry association, cross-border e-commerce and university mentoring roles. Cui Guanghao, Zhejiang and Jiangsu Channel Director, Shanghai Singoo Technology. He brings 10 years of internet marketing experience, serving businesses across dozens of cities and industry segments. The original poster contains a QR code for event registration.
Leading B2B Overseas Marketing Platforms Share Insights at the East China Fair
On March 2, the special forum "Exhibition + Internet Helps China's Foreign Trade Go Global", hosted by the China East China Import and Export Fair and co-organized by Singoo, came to a successful conclusion in Hall E6 of the Shanghai New International Expo Center. B2B overseas mainstream marketing channels and more than 400 foreign trade people on site opened the forum to explore the blue ocean market for foreign trade. The venue was very popular and the seats were packed. The guests at the scene showed their "special skills" on how B2B companies can conduct efficient and precise marketing under the new situation of foreign trade, and gave the foreign trade companies present one good recipe after another, which brought in a lot of benefits! Special guests Morning Session Secretary General of Pudong E-commerce Industry Association Huang Yue, Channel General Manager of Google Greater China Bai Yong General Manager of Shanghai Zeji Textile Co., Ltd. Shen Ting Chairman of Wuxi Jinming Jiande Technology Co., Ltd. Liu Xuexu, Google Overseas Marketing Expert Huang Yan Afternoon Session Facebook Greater China Business Development Manager Michael Chen Facebook China SME Industry Director Zhang Haoyang General Manager of Shanghai Huajiao Exhibition Management Service Co., Ltd. Fan Chenping Marketing Director of Shanghai Topow Industrial Co., Ltd. James Yang Shanghai Singoo Information Technology Co., Ltd. CTO Jiang Lei Conference Highlights The mainstream channels of B2B overseas marketing (intelligent search, social media marketing, exhibition marketing, marketing SaaS tools) gathered at the China Fair, which can be called the "Huashan Swordsmanship in the B2B overseas marketing world". Singoo, Google and Facebook officially jointly organized a special event for foreign trade B2B overseas transformation to bring new foreign trade marketing solutions (intelligent integration of marketing tools and traffic channels) with a strong guest lineup. There are not only Google and Facebook foreign trade marketing experts, the person in charge of the China Trade Fair host, and the co-founder of Singoo, but also very powerful and representative foreign trade market experts in the B2B industry. Highlights 1 Huang Yue’s speechSecretary General of Shanghai Pudong New Area E-Commerce Industry Association Key points: Secretary-General Huang fully recognized this forum and the development of Singoo, and said that with the development of mobile Internet, Internet big data marketing will definitely become the mainstream foreign trade marketing method, and enterprises must make full use of intelligent marketing methods to seize the foreign trade blue ocean market. 2 BaiyongGoogle Greater China Channel General Manager Senior Internet marketing expert with 10 years of working experience at Intel Corporation. He has served as Asia Pacific e-commerce project manager, China channel business unit marketing manager, Asia Pacific data center solution business development director, etc. Since 2011, he has served as the general manager of the channel business unit in Google Greater China. He has rich practical experience and profound insights in Internet marketing, promotion and other fields. Topic: Marketing Trends in the Digital Economy Era Key Points: The scale of the Internet and digital marketing technology are creating unlimited possibilities for cross-border e-commerce. Google machine learning is solving complex problems for many exporters, and SaaS tools are used to achieve precise and intelligent placement for each customer through unique associated signals and personalized bidding. Traditional industries also have unlimited Internet business opportunities. 3 Shen TingGeneral Manager of Shanghai Zeji Textile Co., Ltd. Director of the Cross-border Working Committee of the China Electronics Chamber of Commerce, Executive Chairman of the Shanghai Maritime Chamber of Commerce Topic: Intelligent search helps me sell to the world Key points: Use intelligent marketing thinking to achieve rapid breakthroughs for enterprises, with more than 150 high-quality inquiries per month, and annual Internet turnover of nearly 30 million yuan, among which the customers from intelligent search are highly targeted. Zeji's secret is to use marketing SaaS tools to integrate and track the traffic of websites, Google and other marketing channels, and carry out very targeted and precise delivery. 4 Liu XuexuChairman of Wuxi Jinming Jiande Technology Co., Ltd. Executive Chairman of Jiangsu Provincial Cross-Border Chamber of Commerce Alliance, Honorary President of Wuxi Cross-Border Online Commerce Chamber of Commerce, Vice President of Wuxi Shandong General Chamber of Commerce, 2015 East China Lion Competition (Overall Champion) Theme: Search marketing with smart station groups to help quickly close overseas orders Key points: Mr. Liu shared how to use multiple platforms with the same product to seize high-quality Internet traffic and accumulate his own big data marketing pool. The methods include: (1) Building nearly 10 smart websites with the same product from different market perspectives; (2) Each website places Google precise search ads with different customer demands to quickly seize search resources; (3) Polish the wolf-like combat team from the details, introduce competition, and use tools to operate these 10 platforms efficiently and at low cost. 5 Jiang LeiProduct Director, Shanghai Singoo Technology 12 years of overseas marketing experience, senior overseas marketing product expert, co-founder of Shanghai Singoo, responsible for "Singoo" product planning and design. Topic: Singoo empowers intelligent search and facilitates refined foreign trade marketing. Key points: (1) How to integrate Google and website data through the Singoo platform? (2) Generate B2B buyer recommendation models and customer departure intention detection based on core event data to improve conversions; (3) Core event data is directly associated with Google Ads accounts so that every keyword and every advertisement can maximize its effectiveness; (4) How an intelligent website can achieve the company's own data marketing platform. 6 Huang YanGoogle's overseas expansion expert in Greater China He has worked for IT companies such as IBM, Lenovo, and Hitachi Data as consulting sales and product managers. He is currently the development manager of Google East China and has extensive experience in traditional enterprise Internet marketing. Topic: Google helps foreign trade go global Key points: Several major advertising media resources of Google Ads, search covers more than 200 countries or regions and 132 languages, GDN + Gmail covers 90% of the world's Internet users across devices, and YouTube videos. About one-third of the online population spends a total of hundreds of millions of hours on YouTube every day; Remarketing ads: Activate high-intent customers who have visited you. 7 Michael ChenFacebook Greater China Business Development Manager Graduated from Zhejiang University and Fudan University, he has focused on the digital marketing industry for many years. He accumulated rich experience in brand integrated marketing while working at Baidu. As one of the earliest mainland employees to join Facebook’s small and medium-sized enterprise department in Singapore, he has comprehensively promoted the popularity of Facebook advertising in China’s overseas industry through channel development, organized nearly a hundred online and offline business activities, and is committed to making China “intelligent” and “selling” to the world. Topic: Facebook helps China’s foreign trade go global Key points: China’s traditional B2B foreign trade export opportunities and the importance of digital development. Facebook has corresponding marketing tools, measurement solutions and precise positioning for a variety of advertising goals, real results and different purchasing stages, making it truly people-oriented and targeted. 8 Zhang HaoyangFacebook China SME Industry Director Graduated with first place from the National University of Singapore, worked as a management consultant in Singapore and a product manager in Silicon Valley in the United States. In recent years, it has been committed to helping more Chinese manufacturing go global through Facebook. Topic: Understand the logic of Facebook advertising in seconds Key points: Lead advertising is a powerful tool for you to develop more potential customers. Use Lead Ads to increase the number of potential customers, and create video advertising creatives to attract more customers. Facebook ads require a "flesh and blood" landing page, or a social homepage managed by a dedicated person, or a corporate website that can capture customer access behavior, and then use marketing tools to summarize and analyze some trivial information and extract the most valuable information, so that it can be delivered efficiently and accurately. 9 Jiang LeiProduct Director, Shanghai Singoo Technology 12 years of overseas marketing experience, senior overseas marketing expert, co-founder of Shanghai Singoo, responsible for "Singoo" product planning and design. Theme: Overseas social networking + Singoo helps buyers at the China Fair to close deals quickly Key points: Mr. Jiang started from the following three points: (1) building a marketing pool that can provide timely interactive communication; (2) building a refined operating model; (3) how to use Singoo intelligent social networking and mobile APP to achieve intelligent, efficient and low-cost operational marketing channels. Singoo can help B2B foreign trade merchants establish their own foreign trade marketing big data management platform. From the perspective of Facebook posts, leads, audience management, and website-based marketing, Singoo turns social traffic into inquiries, obtains high-quality orders quickly and at low cost, fully mobilizes the enthusiasm of foreign traders, and leads foreign traders into the era of intelligent ordering. 10 Fan ChenpingGeneral Manager of Shanghai Huajiao Exhibition Management Service Co., Ltd. With 13 years of experience in the exhibition industry, he is responsible for the invitation of domestic and foreign buyers at the China Fair and major on-site events. Topic: How the China Fair brought overseas buyers through social marketing Key points: In just over 2 months, Facebook marketing was used to bring 33,000 professional exhibition fans to the China Fair, and more than 2 million exposures were obtained. More than 1,500 people registered for the exhibition through the homepage. At the same time, the analysis and precise positioning of Facebook marketing data were collected through the Singoo platform, achieving low consumption and high traffic, allowing the exhibition and social interaction to perfectly interact and combine. 11 James YangShanghai Topway Industrial Co., Ltd. Marketing Director Topic: How overseas social media helps me efficiently close deals with customers. Key points: It mainly shares how orders such as Ecuador’s US$100,000, Afghanistan’s US$500,000, and Egypt’s US$80,000 were obtained through Singoo’s Facebook precision advertising operation. The details of the customer case in Ecuador are as follows: A post published on January 21, 2019, reached 125,081 people and had 8,838 interactions as of February 28. The precise placement of this post in Ecuador enabled a local dealer to open 5 clinics and obtain orders of more than 100,000 US dollars. This was due to the precise placement of ads and the high-quality conversion of form ads. 12Facebook’s “Traditional B2B Foreign Trade Overseas Marketing Manual” released Full of useful information: China’s traditional B2B foreign trade development trends and export business opportunities, the importance of digital development, Facebook is an indispensable platform for your overseas marketing, China’s traditional B2B foreign trade marketing solution 4W-When, Who, What, Where, successful cases covering the machinery manufacturing and agricultural products industries, Facebook’s quick start tool for overseas marketing. During the exhibition (3.1-3.4) Welcome to Singoo booth E6 Hall E42-E43Communicate and share marketing solutions for traditional Chinese B2B foreign trade 13 Q&A There were two rounds of Q&A in the meeting. Google overseas marketing expert Huang Yan, Wuxi Jinming Jiande Technology Co., Ltd. Chairman Liu Xuexu, Facebook China SME Industry Director Zhang Haoyang, Shanghai Topow Industrial Co., Ltd. Marketing Director James Yang and Shanghai Singoo Information Technology Co., Ltd. CTO Jiang Lei and other guests personally answered everyone's questions, and many lucky viewers received a lot of useful information. The Singoo "Exhibition + Internet Helps China's Foreign Trade Go Global" event preparatory team sincerely thanks the China Trade Fair, partners, fraternal organizations and people from all walks of life for their participation, care and support in this meeting. Once again, I wish every brother and friend to seize the blue ocean opportunity of new foreign trade marketing and go further and better on the path of Made in China going global. At the same time, I would like to express my gratitude again to all the partners who enthusiastically supported this conference! Finally, let us pay tribute to the staff and volunteers who worked hard for the conference, thank you! With the substantial growth of China's import and export trade and the rapid development of the Internet, it has become imperative for traditional B2B foreign trade merchants to use digital marketing platforms such as Google and Facebook to achieve business growth. If you want to learn more about traditional B2B foreign trade overseas marketing tips or establish cooperation with Singoo, please call: 17721188551 (synchronized with WeChat)
Invitation: Explore Exhibition and Internet Marketing for Global Trade at the 2019 East China Fair
As the global economy continues to slump and trade wars intensify, Chinese export companies are facing increasing pressure. How to develop overseas buyers at low cost and efficiently has become a topic of great concern. Singoo joins hands with the China International Trade Fair, Google, and Facebook to present you a new three-dimensional marketing model with an offline and online structure, taking you into the blue ocean era of intelligent foreign trade marketing. 1. Guest lineup Bai Yong Google Greater China Channel General ManagerSenior Internet marketing expert with 10 years of working experience at Intel Corporation. He has served as Asia Pacific e-commerce project manager, China channel division marketing manager, Asia Pacific data center solution business development director, etc. Since 2011, he has served as the general manager of the channel division at Google Greater China. He has rich practical experience and profound insights in Internet marketing, promotion and other fields.Huang Yan Google overseas marketing expertHe has worked for IT companies such as IBM, Lenovo, and Hitachi Data as consulting sales and product managers. He is currently the development manager of Google East China and has extensive experience in traditional enterprise Internet marketing. Jiang Lei Product Director, Shanghai Singoo Technology12 years of overseas marketing experience, senior overseas marketing expert, one of the few intelligent marketing product experts in the field of foreign trade, co-founder of Shanghai Singoo, responsible for "Singoo" product planning and design.Michael Chen Facebook Greater China Business Development ManagerGraduated from Zhejiang University and Fudan University, he has focused on the digital marketing industry for many years. He accumulated rich experience in brand integrated marketing while working at Baidu. As one of the earliest mainland employees to join Facebook’s small and medium-sized enterprise department in Singapore, he has comprehensively promoted the popularity of Facebook advertising in China’s overseas industry through channel development, organized nearly a hundred online and offline business activities, and is committed to making China “intelligent” and “selling” to the world.Zhang Haoyang Facebook China SME Industry DirectorGraduated with first place from the National University of Singapore, worked as a management consultant in Singapore and a product manager in Silicon Valley in the United States. In recent years, it has been committed to helping more Chinese manufacturing go global through Facebook.Fan Chenping General Manager of Shanghai Huajiao Exhibition Management Service Co., Ltd.With 13 years of experience in the exhibition industry, he is responsible for the invitation of domestic and foreign buyers at the China Fair and major on-site events. 2. Forum process3. Forum time and locationTime: March 2, 2019 9:00-16:00Address: Hall E6, Shanghai New International Expo Center (No. 2345, Longyang Road, Pudong New District, Shanghai)4. Forum organizerOrganizer: China East China Import and Export Fair Organizer: Shanghai Singoo Information Technology Co., Ltd.5. Forum registration methodLong press the QR code and scan the code to register↑↑↑
Company Name Update: Wuxi Xingzhigu Is Now Wuxi Singoo
Name change announcementDear partners/customers, Due to the needs of business development, the company's name was officially changed from the original "Wuxi Xingzhigu Information Technology Co., Ltd." to "Wuxi Singoo Information Technology Co., Ltd." on December 26, 2018, upon review and approval by the Wuxi Administration for Industry and Commerce. The corresponding tax change and opening bank account information change procedures have been officially completed. Starting from January 30, 2019, the company has officially adopted the company name "Wuxi Singoo Information Technology Co., Ltd." and the corresponding official seal. New invoicing information and bank account information will be notified in the form of notifications or emails, and the other information will remain unchanged. After this change, the contracts signed between the company and each partner/customer will continue to be valid. All businesses provided by the company will be operated by "Wuxi Singoo Information Technology Co., Ltd.", and the original business relationships and service commitments will remain unchanged and will not be affected in any way. Sincerely thank you for your continued support and love. This announcement is hereby made and we pray for everyone to know.Wuxi Singoo Information Technology Co., Ltd. January 30, 2019Company name change notification letter
Product Name Update: Singoo S Cloud Is Now Singoo
Name change notice To our respected customers, partners, and Singoo people: Due to the needs of the company's business development, the company's product "Singoo S Cloud" will be officially renamed as "Singoo" starting from February 1, 2019. At that time, the "Singoo" trademark (trademark registration number: 28664493) and a new brand image design will be officially launched. After the product is renamed, the original business entity and legal relationship will remain unchanged. All services of the original "Singoo S Cloud" will be provided by "Singoo". The original contract will continue to be valid. The original business relationship and service commitments will remain unchanged. The original service content and service standards will not be affected. Thank you for your continued concern and support for Singoo products. We will continue to provide high-quality products and services to our users! This announcement is hereby made and we pray for everyone to know. Shanghai Singoo Information Technology Co., Ltd. January 28, 2019logo changes: Product name change notification letter
Event Highlights: Meet Facebook’s Senior Experts
On the afternoon of January 17, the "Facebook Senior Experts Meeting" organized by Singoo S Cloud concluded successfully at Shanghai Singoo Company. The venue was full, all seats were occupied, and there was a lot of interesting stuff! Facebook is currently the largest overseas social media platform. How can Chinese B2B companies promote intelligent marketing through Facebook? Guests sharing this "Facebook Senior Expert Meeting" include: Zhang Haoyang, Facebook's overseas marketing expert in the Greater China region, Esther, an SNS operation expert, and Li Fang, marketing manager of Shanghai Sunlong Bus Co., Ltd., who use theory combined with rich operational cases to impart knowledge and experience of Facebook's intelligent marketing. Conference Highlights ※Senior experts from Facebook walked into Singoo and had in-depth discussions with B2B companies face-to-face; ※ Cleverly operate Facebook to tap overseas markets, and foreign trade experts will share on the spot; ※ Facebook + Singoo S Cloud are perfectly combined to accurately develop conference customers. Highlights 1 Zhang Haoyang Facebook Overseas Marketing Expert in Greater China Graduated with first place from the National University of Singapore, worked as a management consultant in Singapore and a product manager in Silicon Valley in the United States. In recent years, it has been committed to helping more Chinese manufacturing go global through Facebook. Topic: "Facebook helps China's B2B foreign trade" Key points: (1) According to statistics: up to 80% of B2B buyers use mobile devices for work, and mobile phones are a very influential tool in the purchasing process and play an important role; (2) Traditional B2B platforms are highly competitive, and B2B platforms are also buying traffic through Facebook. Companies can save advertising costs by removing the middleman; (3) Share the first batch of B2B success stories in Facebook China. 2 Esther Singoo Technology Partner/SNS Operation Expert More than 4 years of professional B2B overseas social operation experience. He has served hundreds of outstanding companies such as CRRC, AVIC Hi-Tech, Changshu Garment City Group, etc. Many of them were officially recognized by Facebook as the first batch of B2B successful cases in China. Theme: "Smart Social + Exhibition Helps China's Foreign Trade Sell to the World" Key points: (1) How to activate Facebook sleeping customers through "S Cloud Intelligent Cloud Social"? How to use "S Cloud Intelligent Cloud Social" to accurately cover Facebook advertising potential customers + exhibition existing customers. (2) China Fair FB operation strategy and case sharing, how Singoo helped the China Fair FB homepage gain 7,000+ fans and 7,000+ likes in half a month; (3) How to use the Singoo S Cloud platform to convert Google+Facebook traffic into each other, etc. 3 Li Fang Shanghai Sunlong Bus Co., Ltd. Marketing Manager Topic: "Sharing by Intelligent Social Star Enterprises" Key points: (1) Sunlong Bus is one of the top ten well-known domestic bus brands, with an annual turnover of 3.5 billion. (2) Harvest the huge power of social media marketing model through Facebook intelligent marketing in 2018. (3) Precise advertising combined with rich post interactions has accumulated 5,186 fans and 434,233 post interactions, rapidly increasing Sunlong Bus’s overseas brand awareness and bringing in a large number of high-quality inquiries. 4 roundtable exchange In the Q&A interactive session of the conference, we invited Zhang Haoyang, Facebook’s overseas marketing expert in Greater China, Li Fang, marketing manager of Shanghai Sunlong Bus Co., Ltd., and Esther, partner of Singoo Technology/SNS operation expert, to answer all the problems in Facebook marketing for the guests. The guests present were very active in raising their own questions, and the answers provided by the guests were very exciting! I believe everyone will gain a lot! Shanghai Singoo provides SaaS-level foreign trade big data intelligent marketing services for foreign trade companies. Singoo combines big data with Facebook through "S Cloud Intelligent Cloud Social" to help Chinese B2B companies better explore overseas markets. If you also want to cooperate with Singoo for Facebook smart marketing, or if you want to know more about it, please call: 17721188551 (synchronized with WeChat)
From Launch to Facebook Business Success Story in Three Months: A Singoo Customer’s Journey
Facebook has more than 2 billion users worldwide and is one of the main platforms for B2B export companies to go overseas. Three companies that cooperated with Singoo: Shoufan Power, Jining Brothers and Wuxi Zhengchuang Cold Bending were successfully selected as Facebook business cases. How does Singoo help companies become Facebook China success stories? 1. Jining Brothers 3 months Jining Brothers International Trade Co., Ltd. (hereinafter referred to as "Jining Brothers") was established in 2004. For many years, Jining Brothers has specialized in one-stop agricultural product production, processing and export trade. Through traditional channels such as the Canton Fair and the use of Facebook, Jining Brothers currently targets more than 20 countries in Southeast Asia, Europe, Central and South America and Africa. In September this year, the Jining brothers joined hands with Singoo to start using Facebook for overseas marketing. In just three months, the Jining Brothers' homepage has gained nearly 20,000 fans, and they have also received more than a hundred high-quality inquiries through Facebook's effective advertising. It also uses the online customer service function of the S Cloud platform to turn passive demand into active development, doubling the inquiry response rate. 2. Wuxi Zhengchuang 8 months Wuxi Zhengchuang Cold Bending Technology Co., Ltd. (hereinafter referred to as "Zhengchuang") was established in 2017 and was formerly known as Wuxi Yuanding Machinery Manufacturing Co., Ltd. Over the years, Zhengchuang has focused on the research and development of special-shaped forming machines, heavy-duty forming machines and slitting machine equipment, mainly targeting the construction, automobile, food and solar energy industries in more than 50 countries in Southeast Asia, South America, the Middle East, Africa and Europe. In April this year, with the help of Singoo S Cloud, Wuxi Zhengchuang not only effectively linked to global buyer groups through the use of Facebook platform marketing tools such as interactions, videos, and forms, but also used the S Cloud platform's lead tools to manage and distribute inquiries in a unified manner, using social media + big data to generate different dynamics. It also relies on the creativity, activities and content operations of the Facebook page and the precise placement of brand advertisements to attract traffic to the official website and create a more friendly, dynamic and interesting international brand image of the cold roll forming equipment manufacturer. 3. Head sail power 9 months Founded in 2008, Shoufan Power Technology Co., Ltd. (hereinafter referred to as "Shoufan") is a smart cloud power comprehensive solution provider integrating R&D, design, manufacturing and marketing. Over the years, Shoufan has led the vertical market with a number of patents. Its independently developed three major categories of products, including diesel generator sets, mobile lighting beacons and hybrid energy products, cover 115 countries and regions. It has authorized dealers in 35 countries around the world and was successfully launched in 2015. In March this year, Shoufan officially used Facebook for marketing and promotion. With the joint cooperation between Mingfan and Singoo, it has gained 100,000 homepage fans on Facebook, 7.3 million exposures, and the highest number of monthly inquiries has reached more than 230 times. It also uses S Cloud to integrate all platform resources with one click, open up traffic channels, make full use of all resources, and repeatedly market to new and old customers without letting go of any traffic. Shanghai Singoo provides SaaS-level foreign trade big data intelligent marketing services for foreign trade companies. Singoo combines big data with Facebook through "S Cloud Intelligent Cloud Social" to help Chinese B2B companies better explore overseas markets. If you also want to cooperate with Singoo to become a successful case of Facebook China? Or if you want to know more about it, please call: 17721188551 (synchronized by WeChat) Scan the QR code to apply to join Facebook Marketing Learning Group for free
