Singoo and Salesforce Visit Google: Highlights from the Technology-Driven Smart Search Event

On May 16, the event "Singoo joins hands with Salesforce to enter Google-a new way of intelligent search driven by technology" concluded successfully on the 56th floor of the Shanghai World Financial Center (in the Google Shanghai office).

Singoo joins hands with two world giants, Google and Salesforce, to bring one-stop intelligent marketing and management solutions to Chinese manufacturing

Increase sales leads by 150%, inquiries by 40%, and customer satisfaction by 32%.

Highlights

1

Huang Yan

Google overseas marketing expert

He has worked for IT companies such as IBM, Lenovo, and Hitachi Data as consulting sales and product managers. He is currently the development manager of Google East China and has extensive experience in traditional enterprise Internet marketing.

Topic: "Google helps China's foreign trade go global"

Key points:

1. Understand your customers more objectively

Trends in B2B buyer purchasing behavior

Mobile behavioral trends among B2B marketers and B2B buyers

Due to the rapid development of mobile Internet, the purchase path is becoming increasingly complex. Looking at the buyer’s online activity path from the sales process

The essence of B2B websites is to accumulate customer data, find customer portraits, and then accurately place ads.

2. Comprehensive Google Advertising - Playing with Big Data

Google can help with all aspects of export trade

Create an Internet image and display your products in a way that keeps pace with the times

Search ads, YouTube ads, display ads, Gmail ads

Jiang Lei

Singoo Co-Founder & CTO

12 years of overseas marketing experience, senior overseas marketing expert, one of the few smart marketing product experts in the field of foreign trade, co-founder of Singoo, responsible for "Singoo" product planning and design

Topic: "New gameplay of intelligent search driven by technology"

Key points:

1. Factors affecting the success of Google Ads

People Optimizer’s experience and understanding of the enterprise

Industry Red Ocean Market, Blue Ocean Market

Strategy: A strategy to surpass competitors with a full understanding of the company and industry.

Data Whether enough traffic, conversion and other user behavior data has been accumulated to support decision-making

The website determines conversion, and the mobile terminal becomes an important fulcrum, equipping foreign trade websites with brains.

2. Singoo system, data-driven marketing automation

B2B+ Google AdWords, integrating various marketing channels, making full use of traffic and fully managing data

The Singoo system tracks the purchasing data of overseas buyers, increases the number of leads, and improves data aggregation capabilities.

3

Wang Xintian Tony

Salesforce Greater China Sales Manager

5 years of IT Solution Sales experience, 8 years of sales experience, completed customer projects include B2B foreign trade industry, environmental engineering industry, education industry, medical industry, etc.

Topic: "Digital Marketing Drives Enterprise Transformation"

Key points:

Salesforce is the absolute leader in the CRM industry, serving more than 250,000 companies

CRM improves relationships with customers and achieves higher sales goals

CRM stores the connections between companies and customers across different channels, including websites, phone calls, online chats, direct mail, and social media, etc.

CRM maintains official records about customers' personal information, purchasing history, purchasing preferences, and interaction history

In this meeting, we seek to better integrate the marketing SAAS system and customer management SAAS software.

4

Li Qiong

Marketing Director of Shanghai Wodi Intelligent Equipment Co., Ltd.

Joined Wody in 2015 and has very rich marketing experience. Shanghai Wody focuses on the R&D and manufacturing of industrial intelligent robots, automation complete equipment, and intelligent manufacturing system integration. It has cooperated with Singoo Technology for nearly 2 years in intelligent search, with an average of 200 inquiries per month, and the annual turnover in 2018 was 36 million RMB.

Key points:

1. The journey of Google promotion in Shanghai Wardi

2. Comprehensive review of overseas marketing and promotion

3. How to deeply integrate the Singoo system and Google data to better improve the inquiry conversion rate

a. Conduct in-depth analysis and matching of keywords through the Singoo system to obtain more accurate traffic

b. Use Singoo to track and manage Google traffic in a real-name manner to improve traffic conversion

c. Based on the user portraits accumulated by Singoo, match more search resources, and then use Google precision marketing

Q&A session

Google overseas marketing expert Huang Yan, Salesforce Greater China Sales Manager Tony, Shanghai Wodi Intelligent Equipment Co., Ltd. Marketing Director Li Qiong and Singoo CTO Jiang Lei and other guests personally answered the questions for everyone, and many lucky viewers received a lot of useful information.

With the substantial growth of China's import and export trade and the rapid development of the Internet, traditional B2B foreign trade merchants use intelligent marketing tools to more efficiently place Google and