Singoo Customer Video Case Selected for the B2B Session at Facebook’s Global Expansion Innovation Summit

On September 17, the fourth Facebook Overseas Innovation Summit kicked off grandly. Guo Liang, CEO of Shanghai Singoo Information Technology Co., Ltd. (hereinafter referred to as Singoo), was invited to attend this overseas innovation summit as a high-quality partner of Facebook China. As a special guest, he gave a speech at the "Starting with Facebook and Partners" venue, sharing with the business owners on site the successful experience of how to combine overseas social media platforms to help Chinese B2B companies go overseas. Mr. Shen, Singoo’s star customer Shanghai Zeji, was an invited guest and shared the stage on behalf of China’s B2B. What’s even more proud is that Singoo won the Facebook Innovation Overseas Summit B2B special star corporate video story case.

Appreciation of Singoo Star Enterprise Video Story Cases

Chinese yarn companies join hands with Facebook smart marketing to expand overseas advantages and capture customers

The core of business is people. Today, as "digital procurement" is gradually taking shape, many buyer decision-makers have moved from traditional offline channels to online. Facebook's marketing tools can help Chinese B2B overseas merchants seamlessly contact business decision-making managers, which is an advantage that other marketing channels do not have.

Singoo's mobile phone will remind customers in real time that they are visiting the website. You can use your mobile phone to communicate with customers online in real time, grasp customer dynamics in real time, and allocate sales leads. In addition, the mobile phone can also see the inquiries sent by customers to the website, which facilitates timely distribution of sales leads and reply to customers. Singoo's clue trajectory can clearly see customer traffic and the trajectory of customers' visits to Zeji's website, which is conducive to quickly and accurately grasping customer pain points.

By logging into the mobile cloud platform and opening the direct chat mode, the Zeji team can communicate with buyers seamlessly. In fact, buyers and retail customers alike hope to have a timely and efficient communication experience during their shopping journey.

Facebook helps construction machinery companies explore the Belt and Road market, with a transaction volume of 50 million!

Due to the nature of the industry, the repurchase cycle for Osun's old customers is relatively long, while most new customers require a period of observation and comparison before initiating an inquiry. Based on the above characteristics, Osun needs to use advertising to improve advertising recall among new and old customers. Facebook dynamic advertising comes with its own optimization function, which will deliver ads to customers who are interested in Osun products based on positioning.

Under the “One Belt, One Road” initiative, my country’s foreign trade industry has broad prospects. More and more B2B overseas merchants are realizing the importance of "digital procurement", and the export transformation of the traditional B2B industry has become unstoppable! As the world's largest digital social media and marketing platform, Facebook is not only a good overseas partner for B2C merchants, but also an excellent bridge connecting global B2B buyers, witnessing the birth of many effective inquiries and successful orders.

Singoo star customer Zeji took the stage to share on behalf of China’s B2B

As a female entrepreneur, how do you go from starting a business from scratch to a company with 30 people?

"In the beginning, it was really one person, and gradually it became dozens of people. The most important thing is that we dare to work hard, dare to venture, identify customer needs accurately, and serve customers accurately."

What are your main overseas countries and markets? Why choose these places? What are your thoughts on globalization and the layout of emerging countries?

"We mainly export to Germany, Italy, the United States, Japan and other markets. The main markets are Europe, the United States and Japan. Why did we choose? In fact, the market chose us, because only countries with money and leisure use our products in large quantities. Globalization for us means developing different categories to adapt to the needs of different countries. For the layout of emerging countries, we are now focusing on the promotion of countries along the Belt and Road. Because many garment factories have moved overseas, we use another sweater yarn product to open up the market."

What products do you use on Facebook? How does messenger (instant messaging) interact with customers? How has Facebook helped your business?

"On Facebook, we use instant messaging and targeted advertising. When doing activities on message, we can get a lot of customer inquiries, and then we respond to the exchanges and chats in a timely manner. When the customer feels that we are very professional and that we indeed have many varieties that can meet her needs, she will come to us to order products."

There are many young people in your company, and there are many here. What do you think of young people in traditional industries?

"To be honest, 80% of our company is born in the 1990s, and more are now born in the 1995s. Traditional industries are an opportunity for young people. Most traditional industries use traditional sales channels. In fact, young people are needed to open new sales channels. Such as the Internet, social media, video, etc. The innovative ability and divergent thinking of young people can bring new vitality to traditional industries."

I saw in the video that you are helping special people. This is a very caring act. Can you talk about your cooperation with them? (girls video)

"The girl in the video is a special group of people that I came into contact with. After learning her story, I was particularly moved, so I decided to use our platform to help her, and even help the entire group of people. In the future, we will provide them with raw materials and help them sell their handmade products. At the same time, we will see if they can undertake batch processing, so that we can cooperate with them in the long term."

Singoo CEO Guo Liang was invited to attend the Facebook Overseas Summit

Share the secrets of traditional B2B companies going overseas

As an authoritative annual ideological gathering in the field of China's overseas expansion, the 2019 Facebook Overseas Innovation Summit invited front-line marketing experts, product experts and founders of many well-known domestic companies to participate in the event, aiming to analyze the new trends of the year's overseas expansion and to more closely connect global consumers through a series of product-effectiveness, people-oriented marketing concepts and methods, and promote the healthy overseas expansion of Chinese foreign trade B2B companies. During the keynote speech, Guo Liang shared and communicated with hundreds of guests present based on the industry trends and Singoo’s case polishing process.

After more than 20 years of development and precipitation, China's Internet has grown from scratch and has become one of the two important engines driving global Internet innovation together with the United States. Guo Liang pointed out that B2B companies going overseas will become a new driving force for the development of the Internet and even China's economy. It is still the best time for B2B companies to go overseas on the Internet. In today's era, there is no special boundary between B and C. In life, it is C and in work, it is B. Really good advertising is about pushing good content to the right people at the right time. From this perspective, Facebook is particularly good. Mr. Zeji Shen’s wool is sold to 2B, and even mechanical products like Osun are sold to engineering construction companies. Facts have proved that Facebook can actually serve B2B very well. The biggest difference between 2B and 2C is that the user's demand development stage is long, the communication process is complex, the transaction cycle is long, and some 2B fields also have after-sales services, so a full life cycle of advertising is needed to continuously influence them. Facebook has low traffic costs, diverse advertising forms, proactive advertising, and corporate pages that can retain fans and influence the audience for a long time.

As a marketing technology company, Singoo uses Singoo as a tool to provide precise advertising throughout the buyer's life cycle. At different stages of the buyer's life cycle, low-cost and precise advertising is used to reach the buyer to achieve marketing purposes. At the same time, Singoo helps companies determine the buyer's intention by collecting buyer behavior and digging deeply. The Singoo APP enables efficient mobile communication, thereby helping Chinese sellers to close transactions efficiently. Singoo is both a trend follower and a trend maker. We have relied on the national "Going Out" strategy and the "One Belt, One Road" initiative to quickly capture B2B users around the world and improve the way more people connect to the Internet; and by exporting advanced products, technologies, concepts and business models of Chinese B2B companies. In the context of everyone going overseas, Guo Liang also suggested that companies believe in the power of social networking, integrate scientific tools and operational methods, we have no shortage of marketing blue oceans, and have the courage to try boldly.