Singoo Named One of Shanghai’s Top 100 High-Growth Software and IT Service Companies
Recently, the Shanghai Municipal Commission of Economy and Information Technology announced the "2021 Shanghai Software and Information Technology Service Industry Fast-Growing Companies" list (hereinafter referred to as the "Hundreds"), ranked according to the compound growth rate of companies from 2018 to 2020. Shanghai Singoo Information Technology Co., Ltd. (hereinafter referred to as "Singoo") won the title of "Top 100" enterprises by virtue of new technologies, new business formats, new models, high revenue scale, high total profits, high R&D investment and other excellent indicators.The "Hundred" list is a highly authoritative and objective list of outstanding high-speed growth companies approved and announced by the Shanghai Municipal Economic and Information Technology Commission based on the operating income reported by the enterprises from 2018 to 2020, based on the annual operating income scale and growth rate, and on the basis of recommendations from the Municipal Software Industry Association and the district software and information service industry authorities. This selection was based on industry statistical data, evaluated the business scale, operating performance, R&D capabilities, innovation effectiveness, quality assurance and other aspects of the company, combined with expert comments, and finally produced 100 companies after public announcement. It is worth mentioning that the compound growth rate of the shortlisted companies in the past three years is no less than 45.19%, which is much higher than the growth rate of the software and information technology service industry in the same period. Among them, the overall revenue of 100 companies increased by nearly 67% year-on-year, 3 times the industry growth rate, driving the industry scale to continue to grow. At the same time, the total profits of 100 companies increased by nearly 300% year-on-year, and the overall profit margin exceeded 35%. It is three times the industry average profit rate, becoming a model for leading industry contribution. In addition, the R&D investment intensity of 100 companies is nearly 15%, which is nearly twice the industry average and is a strong driving force for the digital transformation of the industry. After fierce competition, Singoo was successfully selected into the "Top 100" enterprise list, which also fully verified the market's recognition of Singoo's continuous technological innovation and professional marketing methods in the field of foreign trade intelligent marketing. Today, intelligent marketing has become an indispensable link for foreign trade companies to go global. Since the "14th Five-Year Plan", my country's digital transformation has gradually accelerated, and the development of the digital economy with software intelligence as its core has become a general trend. Not only that, in the first five months of this year, the total import and export value of my country's goods trade was 16.04 trillion yuan, an increase of 8.3% over the same period last year. Among them, exports were 8.94 trillion yuan, an increase of 11.4%. Domestic enterprises' exports have increased significantly, and China's manufacturing has accelerated its overseas expansion. This is a true reflection of the current and future market. Digital intelligent marketing promotes the development of the industry, allowing more and more products made in China to better go to the world. As a promoter of China's foreign trade B2B marketing automation, Singoo is committed to helping Chinese foreign trade companies accurately acquire overseas buyers and complete transactions efficiently. The established "tool + service" dual automation model builds a marketing automation solution that integrates traffic, content, conversion, and data for enterprises. It highly integrates online and offline data generated during the marketing process, establishes accurate user portraits, and creates a large database for precision marketing. Through in-depth connections with global high-quality advertising systems such as Google, Facebook, TikTok, YouTube, and Instagram, we can accurately cover global buyers and help Chinese foreign trade companies establish a one-stop marketing platform. Efficiently manage marketing, create your own big data marketing platform for foreign trade companies, establish your own private domain traffic library, and form your own Internet digital assets. As a powerful player in the new era, Singoo has continuously improved and updated itself from "1.0" to today's "6.0". It has played an important role that cannot be ignored in the development of digital foreign trade, and has also gained recognition from many parties. Won the Shanghai High-tech Enterprise Certification, was continuously selected as an e-commerce "dual push" service platform, was elected as the vice-president unit of the Pudong E-commerce Association, and was awarded the "Putuo District Science and Technology Innovation Little Giant" award and many other market recognitions. This successful selection into the list is not only a high recognition of Singoo's corporate strength and business results, but also a full affirmation of Singoo's long-standing focus on technology research and development and service quality as its top priority. In the future, Singoo will continue to use the core competitiveness of "tools + services" as the engine of corporate development, continue to improve technological innovation and practical service capabilities, help thousands of industry products accurately go overseas, embrace the digital intelligence era, and make Chinese manufacturing better go to the world.
What Comes Next for B2B Exporters as Businesses Resume Operations?
In the past decade or so, the foreign trade situation has been excellent. Companies from all walks of life have rode the trend of the times and, with the help of the east wind of reform, have naturally achieved great success and tasted market dividends. Nowadays, the global economic slowdown, tense international political situation, shrinking market demand in Europe and the United States, and various uncertain factors such as increased operating costs have caused foreign trade B2B small and medium-sized enterprises to fall into fierce market competition. Now whoever can seize the business opportunities behind them in the struggle of this era, do self-reform and innovation, come out of this major reshuffle and embark on the road of sustainable and healthy development, then I believe that it will take advantage of this new round of east wind and quickly become a giant in the industry. Shanghai, which has been under lockdown for 2 months, has just been lifted today. The economy has been stagnant during this period. As the center of the domestic economy, this lockdown has really affected many companies, large and small. When Shanghai released the news of unblocking, all factories and enterprises resumed work and production as quickly as possible to minimize the losses caused by the epidemic. Do you want to go to offline exhibitions when the epidemic situation improves? Why is the store exposure so little? Oh my God, this is another rubbish inquiry! …… Foreign trade B2B companies are surrounded by various pressures every day, but why not take advantage of the trend? In this environment, "going with the flow" is not necessarily a derogatory term. The domestic Internet industry plays a vital role in this storm of the times. More and more people are realizing that online marketing, as a product of the new media era, has an irreplaceable status. For foreign trade B2B companies, whether it is Google and Facebook, the time-honored names in the overseas marketing industry, or TikTok, which is rapidly rising as a rising star, they are all announcing the arrival of a new era of marketing. More and more companies choose to cooperate with Singoo and join the online marketing army. As we said: TikTok is currently the short video platform with the largest traffic, and B2B companies are still in the early stages of settling in, so it is an important moment to seize the opportunity! Singoo is a manufacturing foreign trade marketing service provider, dedicated to providing foreign trade B2B companies with marketing automation solutions that integrate traffic acquisition, content creation and dissemination, data tracking and conversion. Through deep connections with global high-quality advertising systems such as Google, Facebook, TikTok, Youtube, and Ins, we can accurately cover global buyers and help Chinese foreign trade companies establish a one-stop integrated marketing automation management platform for marketing, sales, and CRM.
Singoo Launches TikTok Account Management and Advertising Services
TikTok became the most visited Internet website in the world in 2021. As of now, TikTok's global installed base has exceeded 3 billion, its global monthly active users have exceeded 1.4 billion, and it is used in more than 154 countries and regions around the world, involving 75 languages. While TikTok has gained huge traffic overseas, it has also opened up a new path for domestic B2B companies. TikTok is not only a new generation of cross-border e-commerce platform, but also a new generation of outlet in the traffic era. In order to better provide cross-border overseas services for domestic small and medium-sized enterprises, the Singoo team has been working day and night to officially open TikTok data recently - opening up all-round traffic drainage from mainstream platforms such as Google, Facebook, and TikTok, and comprehensively assisting foreign trade B2B companies in a new era of overseas marketing automation! Singoo SaaS-level foreign trade social big data intelligent marketing cloud platform Opening a new era of marketing automation for Chinese foreign trade enterprises Emerging consumption power - young people grasp the future of the brand Compared with other platforms, about 50% of global users are under the age of 34. They are more willing to integrate into the community by purchasing products, are more likely to be triggered by brand advertisements to purchase, and are more willing to share new brands with family and friends.Activate creativity – create deep connections Open the era of mobile video and innovate new interactive methods in the social field. Through personalized recommendations, users can see more interesting content, and TikTok ads can effectively reach users, arouse resonance, and prompt consumers to take action.Content ecological power—diversified content rooted in local context The power of marketing to break the circle - brand content leads the cultural trend Establish a distinct personality of the brand and establish brand cultural appeal.US cosmetics brand e.l.f. #eyeslipsface brand challenge, 4 billion views, 3 million user-generated videos. "Eyes Lips Face" is the first song specially created for a TikTok event, ranking 4th on Spotify's global hot song rankings. What are you waiting for? Hurry up and seize the TikTok traffic bonus period, Gain opportunities for enterprises, Capture market share quickly!
Google Premier Partner Singoo Begins a New Chapter in Overseas Marketing in 2022
As an excellent partner of Google in Greater China, Singoo once again signed a new round of contracts with Google in 2022 to continue to work together to help Chinese companies export overseas. Shanghai Singoo Information Technology is a well-known global Internet integrated marketing service provider and cross-border digital trade comprehensive service platform based on big data technology. It mainly provides cross-border overall solutions that combine professional multi-lingual website building, overseas promotion, online marketing, overseas advertising, and cross-border import and export technical services. Picture | 2021 Google Greater China Annual Conference In the past few years, Singoo has set up branches and channel partners in dozens of cities in China, and has worked with Google to provide overseas intelligent marketing services to tens of millions of companies, helping Chinese products to go global in a better way. Singoo - one-stop intelligent marketing We are a full-service digital marketing agency with over 10 years of experience working with thousands of clients across a variety of industries.
Singoo Secures Approval for a National Key Project
On November 26, 2021, after review at the urban and municipal levels, the key projects for pre-application of special development funds for the 2021 Zhangjiang National Independent Innovation Demonstration Zone that have completed pre-evaluation are now announced. Shanghai Singoo Information Technology Co., Ltd., with ten years of continuous scientific and technological innovation, has continuously updated and iterated Singoo products, provided services to more and more Chinese companies and assisted overseas marketing, and has also successfully left its mark on the list of key projects. As a full-service digital marketing company, Singoo has more than ten years of experience in working with thousands of customers from all walks of life, and will continue to allow more Chinese manufacturing to go global!
Google vs. Facebook: Which Delivers a Higher Return on Investment?
It’s no secret that Facebook and Google are two of the most popular advertising platforms out there. Both platforms have billions of users and massive data sets that help companies get their ads in front of prospective customers. Google as a search engine and Facebook as a social media platform, both offer effective and cost-effective advertising strategies that allow businesses to sell more than ever before. While the audience size and targeting capabilities of Facebook and Google are great, it can be difficult to choose between these two platforms when you only have the budget for platform advertising. This article will discuss the pros and cons of advertising on both platforms, and which platform is likely to provide a higher return on investment (ROI) for your business.What are Facebook ads What are Google ads Features of Facebook Ads Features of Google Ads Facebook Ads vs. Google Ads: Comparison Chart Which one is best for the company's business? What products are they best for? How to use Google Ads and Facebook Ads 01 What is Facebook Ads Facebook is a powerful social media platform for individuals and businesses, with approximately 1.6 billion people around the world connected to a small business on Facebook.Essentially, Facebook ads require using the Facebook Ads Manager tool to create and run ad campaigns to reach your target audience based on their location, profile data, and demographics. In addition to this, you can choose where to run your ads, including Facebook, Instagram, Messenger and/or Audience Network, as well as the type of device your business is targeting (mobile or desktop). It also allows businesses to track and analyze the performance of advertising campaigns based on business needs. Facebook ads are effective at increasing brand awareness and engagement, generating leads, driving traffic to your website, expanding content reach, and creating awareness for upcoming events.02 What is Google Ads Google accounts for 38.6% of total U.S. digital ad spending, making it the most popular digital advertising strategy. When creating ads, in order to "win" the Google ad auction and see your ads show for the keywords you choose, you need to optimize your quality score and bid amount. For better ad targeting, it's important to optimize your bid amounts and maintain a high quality score. Take my search result "books to buy" as an exampleAds appear in search results and businesses pay for each click on the ad (hence the name pay-per-click, PPC) or for every 1,000 views (impressions) the ad receives (hence the name cost-per-thousand impressions, CPM). Google Ads are a great way to drive more qualified traffic to your website or online store, especially when targeted keywords show potential customers are interested in buying.03 Characteristics of Facebook Ads wider audience With over 2.7 billion users, Facebook is undoubtedly a great advertising platform. Expand the audience for advertising display and increase brand awareness, which will also bring more website traffic and increase overall sales.More granular targeting options Target specific audiences based on conditions such as residence, marital status, education level, etc., advertise to extremely refined groups, and increase conversion rates.More visually appealing ads Facebook's social media attributes allow companies to display and promote products in the form of videos, graphics, product carousels, etc., allowing users to understand product content more intuitively and interestingly.04 Characteristics of Google Ads There’s a very simple reason why Google is the most popular advertising platform – it works.Target people who are ready to buy using Google ads and Facebook ads When it comes to Facebook vs. Google ads, it’s hard to find a clear winner. However, when we talk about targeting users who are ready to convert, Google takes the cake. As we mentioned before, when using Google Ads, you can target users based on keywords and extract these keywords from tools dedicated to what users search for. With Google Ads, you can not only increase brand awareness, but also target users who are ready to use your product.Use multiple ad formats While Google ads may not be as “interesting” as Facebook ads, there are options to make your ads more engaging, making users more likely to click on them. For example, you can add customer reviews, website links, phone numbers, and more to your ads. These are called ad extensions and they make your ads more effective.Perform a deeper analysis When it comes to analytics platforms, Google Analytics is second to none. Businesses see important advertising metrics they didn't know they needed, such as impressions over a specific time period, average cost-per-click (CPC), and more.05 Comparison chart between the two 06 Which one is best for the company’s business? Buyer's intention When deciding whether to run Google ads or Facebook ads, you should consider which part of your marketing funnel you want to target.Facebook Ads Increase Brand Awareness Because Facebook collects detailed data about its users, Facebook ads are better at increasing brand awareness. When you need to cast a wide net, increase brand awareness or promote an event, Facebook is the best choice. Information can be put in front of a broad audience who are generally interested in what is being promoted. But there is also a phenomenon where Facebook can be used effectively for middle and bottom funnel campaigns if partnered with Custom Audiences. For example, we can retarget users who have already visited a pricing page or a feature page on our website to keep our corporate brand top of mind as they continue their search for the right solution.Google ads are better suited to purchase intent When it comes to the bottom of the funnel, many businesses prefer Google Ads, which attract the most traffic from users who are actively searching for a purchase. Google's users have high intent, so businesses can reach people who are actively looking for a product/service and ready to take the next step in the buying process. When consumers want to make a purchase, they are more likely to turn to Google for research.cost Obviously, cost is one of the most important considerations when deciding between Facebook ads and Google ads. How much do we pay every time someone sees a business’s ad or clicks on it? How much do we pay to acquire each new customer? The platform you choose can have a significant impact on your customer acquisition costs.Facebook tends to be more cost-effective In a recent survey, nearly two-thirds of respondents said their average customer acquisition cost was $10 or less, and 28% said their average CAC for Facebook ads was less than $5. $10 can actually get you a ton of impressions, engagement, video views, amplification, or website traffic on Facebook, but with Google ads, $10 might only get you 1-2 clicks on your business website, depending on the keywords you’re bidding on. Most marketers we hear from agree that when it comes to price, Facebook is the winner.Google ads are better at generating conversions While spending $10 on Google ads may only get 5-10 clicks, Google ads have more purchasing intent, so we simply convert more visitors. So companies with smaller advertising budgets will generally have better success with Google Ads, since higher intent usually leads to higher conversion rates.Audience size As of last year, Facebook had 1.73 billion daily active users and 2.60 billion monthly active users. We can't measure Google's user base in quite the same way because you don't need a Google Account to use Google's search engine. But we know that Google handles over 3.5 billion searches every day. So there's no clear way to choose between these two platforms in terms of audience size. But recent reports of Facebook's declining reach among younger audiences mean some businesses and brands may find that Facebook doesn't give them the audiences they're looking for in the same way that Google's multi-platform ad ecosystem does. When businesses want to connect with younger customers, YouTube and the rest of Google's vast multi-platform advertising system may provide better reach.audience participation When advertising, businesses want to make sure they place ads where their audience will engage. 52% of marketers say their audience is more likely to interact with their ads on Facebook than on Google. Still, 45% said their audience is more likely to interact with their ads on Google than on Facebook.So when it comes to reaching an audience, either platform is probably a safe bet.Unique ad placements Generally speaking, Google ads are text-based ads that appear in Google Search and Google Maps results:Facebook ads can contain media such as images and videos, and typically appear in a user's timeline and sidebar (on desktop):But the real value of both platforms comes from some of the more unique ad placements.Facebook Messenger ads have higher open rates Facebook Messenger ads are highly valuable, with most companies achieving over 90% open rates and over 30% click-through rates.Google Shopping ads lead to more purchases Google Shopping results are a huge boon for companies looking to sell products to searchers. Google’s other search platforms (Images, Shopping, YouTube, Maps, etc.) are game-changers. It all depends on where the enterprise market is and what they are looking for.07 What products are they best suited for? Facebook ads are best for social products and low-cost products The fact that people go to Facebook for social reasons also affects how they respond to ads. Social networking and project management are all about sharing ideas. Teams collaborate and work on projects together, which means work is shared. Likewise, share thoughts on Facebook.Google ads are best for high-cost products and retargeting Businesses can choose the best time to show up. The initial cost is higher, but the conversion rate for high-value products is much better. When businesses are considering retargeting, Google has broader retargeting potential than Facebook.08 How to use Google and Facebook The best digital advertising strategy is one that uses both Google Ads and Facebook Ads. If the target market already knows about the product, focus the company's marketing spend on Google ads and then introduce some Facebook activity. Conversely, if the market does not have the brand awareness to support paid search, it is recommended to start building awareness on Facebook and then add Google ads later. Typically, if consumers know the brand/product exists and they know to search for it, Google ads are more likely to be recommended as a starting point for media investment, layering in some activity within Facebook such as retargeting.However, things change if brand awareness and search volume don’t support paid search. In these cases, or where search is too competitive and cost-prohibitive, then it is recommended to frontload other channels such as Facebook and save some budget for the most cost-effective keywords in paid search. It’s also recommended to start with one and gradually build the other – making profits from optimized Google ads to cover the cost of expanding to Facebook. Of course, it's also possible to retarget from both services - maybe someone clicks an ad while searching on Google, and the business can then advertise to them on Facebook by retargeting; or it can be done the other way around: start with Facebook and then retarget on Google. In the Facebook Ads vs. Google Ads debate, it's hard to pick a clear winner. Many marketers recommend testing both Google Ads and Facebook Ads to see which one works better for your business. But it’s true that if you advertise on both Facebook and Google, your business will have as many potential customers as possible, your marketing campaign will be most successful, and the more real estate you buy online, the more you’ll increase brand awareness and sales.When you select both Google Ads and Facebook Ads, not only will you be shown the keywords your audience is searching for in Google, but you'll also be closing the gap by serving ads on Facebook that are targeted to your potential customers' interests. Singoo - one-stop intelligent marketingSingoo is a full-service digital smart marketing company with over 10 years of experience working with thousands of clients across a variety of industries. For more industry information questions, you are welcome to leave a private message!
Introducing Singoo 6.0: A Major New Product Release
On September 25, 2021, on the second day of the China Cross-Border E-commerce Fair (hereinafter referred to as the "Cross-Border Fair"), Shanghai Singoo Information Technology Co., Ltd. (hereinafter referred to as "Singoo") held the "Small Orders·Big Opportunities, New Track for Cross-Border Overseas" Foreign Trade Digital Transformation Summit Forum. Singoo 2021 Foreign Trade Digital Transformation Summit Forum has come to a perfect conclusion, come and join #Singoo 6.0 on the new cross-border overseas track! Video numberThis forum has representatives from iResearch Group, Google and other guests, together with Singoo CEO Guo Liang, CTO Jiang Lei, and representatives from Singoo’s star partner companies, gathered in the exhibition hall to witness the launch of Singoo’s new products. As the opening guest of this forum, Wu Yiran, the general manager of iResearch Group, explained and shared the future development of China's foreign trade economy and new cross-border e-commerce. He pointed out that in the current social environment, the needs of downstream small B retailers are also more diversified and differentiated, and fragmented orders are in urgent need of professional platform empowerment. General Manager of South China Region of iResearch Group Wu Yiran In today's era of independent website marketing, Google is the absolute home of independent website traffic. Bai Yong starts from brand and technology, points out new directions for the sustainable development of enterprises and puts forward professional suggestions. At the same time, he also showed his own experience, analyzed real customer cases, and emphasized the connection and importance of products and brands. Google Greater China Channel General Manager Bai Yong If you want to develop, you must innovate. New ideas, new trends, new products, new challenges are also new opportunities. This coincides with Singoo's development philosophy, and Singoo is also ready to provide precise, automated, and intelligent services to more enterprises. After ten years of hard work, Singoo has long embraced market changes with a positive attitude and provided more professional and personalized services to small and medium-sized enterprises. Jiang Lei, Chief Technology Officer of Singoo, shared with everyone the characteristics and new gameplay of Singoo’s independent station from a professional technical perspective. “More efficient traffic acquisition, more effective data utilization, and less manpower investment” have become the criteria for judging the construction of intelligent marketing capabilities. Singoo CTO Jiang Lei As a guest representative of Singoo's star partner companies, Cassie, the general manager of Ouchi Import and Export Co., Ltd., shared the optimization and upgrades after joining hands with Singoo. In 2020, sales exceeded 100 million. In 2021, the marketing ideas of small and micro B buyers began to change, and Ouchi embarked on a new journey. Cassie, General Manager of Ouchi Import and Export Co., Ltd. In this forum, "Singoo 6.0" lived up to expectations and made a big debut. From the three major sectors of CRM, sales, and marketing, we are committed to platform ecology, order diversification, marketing automation, and global development. "Singoo 6.0" released Keep up with the trends of the times, take advantage of them, and embrace the digital era. Singoo remains true to its original aspiration and looks forward to working with more companies to help Made in China go global!
Singoo Earns a Place on the List
Facebook’s list of high-quality partners in China this year has just been released, and Singoo is on the list! Foreign trade in 2021 has entered a new era. With the rapid development of the times, social media marketing is also changing with each passing day. As the world’s most popular social platform by daily activity, Facebook is loved by the public. Singoo combines Facebook's influence and customer needs to actively develop business cooperation with Facebook. In the course of many cooperations, Singoo has won the recognition and support of Facebook with its efficient marketing methods, enterprise-friendly marketing costs, and ability to accurately acquire customers and efficiently complete orders. It was officially rated as a "Quality Partner in China" by Facebook. △Source: Facebook China official website Singoo has been deeply involved in the field of foreign trade for eleven years, pioneering China's foreign trade marketing automation model and helping nearly a thousand companies grow. Actively carry out multi-party cooperation to enhance its influence, strive to be a beacon for the accurate export of Chinese manufacturing, and enable Chinese manufacturing to go global better. Facebook & Singoo activity highlights About Singoo Singoo, founded in Shanghai in early 2010, has been focusing on the field of foreign trade marketing and is committed to helping Chinese foreign trade companies accurately obtain overseas buyers and complete transactions efficiently. As of 2021, Singoo users cover nearly 50 cities in 15 provinces and cities in China. We have served nearly 1,000 small and medium-sized enterprises in the fields of electrical appliances, clothing, textiles, lighting, furniture, building materials, packaging, industrial and mining equipment, medical health, small household appliances, gifts and crafts, etc. Products Singoo cooperative customers Singoo Honors Contact us
2021 Research Report on China’s Emerging Cross-Border B2B Export E-Commerce Industry
Foreign trade B2B e-commerce market analysis Cross-border e-commerce platforms increase marketing intelligence and social capability building Cross-border e-commerce platforms increase the intelligence and refinement of marketing to enhance the accuracy and timeliness of marketing and fully tap the commercial value of consumers throughout their life cycles. At the same time, cross-border e-commerce platforms actively use social marketing channels to promote marketing socialization capability building. On the one hand, according to eMarketer data, the proportion of traffic contributed by social media and search engines to e-commerce platforms has increased year by year, from 4.7% in Q1 2017 to 9.1% in Q1 2019. On the other hand, social media continues to lay out its e-commerce business, and has released e-commerce functions that can complete shopping on the site. Downstream small B retailers have more diversified and differentiated needs and urgently need platform empowerment. As new cross-border e-commerce has lowered the threshold for foreign trade, cross-border B2B purchasing groups have become more diversified, and third-level distributors or retailers have begun to bypass higher-level buyers and purchase goods directly from the country through the platform. Compared with Big B buyers, Small B retailers have weaker capabilities and greater differentiation in all aspects, and their demand focuses are also different. For example, KOLs on traffic platforms need one-stop basic functional services for a small scale pilot and do not have excessive requirements for the supply chain; while professional online sellers with certain experience pay more attention to a competitive supply chain and better prices. Facing these emerging groups in the market and their more complex and diverse needs, there is an urgent need for platforms to provide supporting solutions. Online customer acquisition channels are becoming increasingly fragmented, and the traffic aggregation capabilities of decentralized channels continue to be highlighted. In 2020, the global distribution market is expected to be US$149.4 billion. With the explosion of personalized fragmented transactions and compound trade models, the compound growth rate from 2020 to 2025 is expected to reach 30.1%. Online customer acquisition channels are becoming increasingly fragmented, and the traffic aggregation capabilities of decentralized channels continue to be highlighted. Therefore, the decentralization of traffic will bring about the reshaping of the cross-border export e-commerce industry structure. Cross-border export e-commerce companies continue to pay attention to the construction and marketing of "private traffic". The construction of "private traffic" is conducive to attracting new customers and cultivating trust in new customers. The marketing of "private traffic" is conducive to the refined operation of existing users and guides repeat purchases and recommendations from old customers. It can be seen that cross-border export e-commerce companies that are actively deploying and deeply cultivating decentralized traffic channels are conducive to seizing development opportunities and enhancing their industry status. The new cross-border export ecological B2B e-commerce platform effectively solves the supply chain and operational problems of downstream distributors The procurement process for downstream distributors/retailers is complex, takes a long time, and has low bargaining power. In the absence of support from data analysis of overseas consumer trends and direct connection with domestic brand resources, downstream merchants have weak control over the entire service process and supply chain. When new cross-border export e-commerce provides solutions to the operational pain points of downstream distributors/retailers, it also increases its dependence on cross-border e-commerce. Analysis of new cross-border export B2B ecological platform Ecological platform: resource integration and sharing, accelerating industrial integration and prosperity The basic function of an ecological platform is to facilitate transactions, but on the basis of providing commodity information, advertising and online transaction services to both supply and demand parties, it also integrates more related industries other than transaction services, such as warehousing and logistics, promotional marketing, supply chain finance and other value-added innovative services into platform-centered trading activities. For the industry, the surface value of the integration of supporting services is that the platform provides one-stop services for suppliers, shortens the trade chain, simplifies trade links, and improves trade efficiency. The deep value is that the integration of services brings about the opening up and reuse of data in multiple links, which in turn leads to the structural upgrade of the industry. As a resource integrator and central hub, the platform has achieved an irreplaceable status. The embedding of supporting services into the platform has also highlighted the importance of service providers who were originally on the periphery of the industrial chain and achieved cross-stage business growth. Based on the platform matching supply and demand resources, the service market has high growth space The service market other than transactions in the ecological platform shows faster growth and higher market space. For example, the proportion of value-added service revenue of the ecological platform Dunhuang Network has continued to rise in recent years. In 2019, the total market size of China's cross-border export B2B e-commerce service providers reached 539.1 billion yuan, and the scale of service providers based on B2B e-commerce online transactions reached 62.1 billion yuan. It is expected that the compound growth rate of the cross-border B2B service market will reach 27.0% from 2020 to 2025, and the compound growth rate of service revenue brought by online transactions will be as high as 49.2%. There are three reasons behind this: 1) The rapid growth of cross-border export B2B e-commerce transactions; 2) Export sellers’ increased awareness of the value of e-commerce services; 3) The transformation of service providers’ business structures has brought about increments. For example, logistics companies are transforming into supply chain services, and payment companies are transforming into cross-border financial integration service providers, etc., driving the development of value-added services on ecological platforms. Ecological platforms are conducive to promoting industry transparency, specialization, and connectivity, allowing ecological members to benefit from each other. Based on the open ecology, participants with originally weak correlations can realize industry chain integration and user circle expansion across borders. The open ecology can promote the transparency, specialization, and connectivity of the entire industry, allowing the platform to achieve an exponential growth curve. With the platform as the core, ecological synergy is achieved through internal and external collaboration. With the platform as the core, each business group within the platform connects upstream and downstream and third-party service providers on the one hand, and on the other hand conducts business integration and data sharing between business groups. Through internal and external collaboration and cross-scenario collaboration, the platform links and empowers all links and participants in the ecosystem to jointly achieve cost reduction, efficiency increase, and business growth. The ecological platform can realize technology integration and scene penetration, and can promote industrial intelligence and diversification. The ecological platform provides a wealth of application scenarios for emerging technologies. After big data, artificial intelligence, blockchain, cloud computing, Internet of Things/sensors, 5G and other technologies are fully integrated, the ecological platform can be used to accelerate the penetration and iteration of various industrial chain links. While testing the feasibility of scenarios and verifying commercial value, it has also developed the development characteristics of industrial Internet forms such as interconnection, diffusion, and external stimulation. Future development trends of the industry The trend of mainstream e-commerce platforms turning to ecological platforms is clear The ecological platform effectively penetrates and integrates cross-border logistics, credit management, and e-commerce operation services. Ultimately, through the systematic transformation of new generation technologies such as big data, cloud computing, and artificial intelligence, it promotes multi-stream integration and multi-stream collaboration, and achieves ecological collaboration across the entire industry chain. There is a clear trend of mainstream e-commerce platforms in the industry turning to ecological platforms. Ecological platforms have diverse participants and healthy distribution relationships. Ecological platforms cooperate through multi-dimensional and multi-role cooperation to achieve resource sharing and interconnection with all parties in the ecosystem, and constantly improve the cross-border e-commerce ecosystem. Cross-border e-commerce with strong ability to integrate online and offline dual channel resources has greater growth potential The advantage of cross-border e-commerce online channels is that it can promote products quickly and has wide penetration, which can better attract foreign buyers. The core advantage of offline channels is that it is more conducive to improving the experience of foreign buyers and establishing transaction trust, and promoting online orders. As competition among cross-border e-commerce online channels intensifies, cross-border e-commerce that actively integrates the advantages of offline and online channel resources in foreign trade business and develops collaboratively will help increase its growth. Foreign trade companies should closely follow foreign demand, quickly adjust marketing strategies, adapt to the development of the external environment, conduct more refined operations for online marketing, improve efficiency, and learn high-quality online marketing methods. If you want to know more, please contact 17721188551 (mobile phone number is the same as WeChat) for consultation. We will arrange for you an experienced customer success manager to provide one-on-one foreign trade marketing consultation. Singoo, let China's manufacturing go global better!
Singoo’s 2021 Annual Celebration: Helping Chinese Manufacturing Reach the World
Eleven years of ups and downs, eleven years of forging ahead! Spring flowers and autumn fruits, pursuing dreams for the future We shoulder the mission of the times Let China's manufacturing go global better Zi Qu Chou comes to Teng Jinxiu The rat returns to the cow to compete for glory February 7, 2021 Singoo 2021 Annual Meeting and Awards Ceremony grand opening In this special year of 2020, Singoo people have withstood the difficult test of the epidemic and Create the extraordinary in the ordinary, As the Spring Festival approaches, Singoo expresses best wishes for the New Year! The foreign trade situation is still not optimistic under the epidemic situation in 2021. There are still countless foreign traders working hard for a better life. Sadness, despair, and helplessness are still inevitable; Happiness, touching, and gratification will happen quietly. This is a great era, It’s not easy for everyone, Wish everyone a happy Chinese New Year, Happy Cow Year! Thank you to all our customers and friends for your help and support this year. In the new year, we will live up to our expectations and trust, and we will remain true to our original aspirations and stay true to our beginnings.
Export Marketing in 2021: Adapting to the Post-Pandemic Era
Due to the epidemic this year, foreign trade has not only reduced orders for many companies, but also faced multiple blows from rising exchange rates and soaring freight costs. For foreign trade people, this year is indeed difficult, but we cannot stop doing it just because it is difficult. We still have to do what needs to be done. Persistence is victory. In the year of the epidemic in 2020, some companies made a lot of money and were overwhelmed; some companies were ordinary; some companies could not withstand the pressure and collapsed. What is the reason for this? I think it is the company's product problems and the lack of grasp of changes in the market environment. Let’s take a look at the top 10 products by export volume in 2020. 1.Furniture 2.Small household appliances 3.led 4. Computer 5. 3D printer 6. Bicycle 7. Toys 8. Textiles and clothing 9. Medical supplies 10. Electronic products Take the No. 1 furniture item as an example. There were really no orders in February and March, but business started to pick up in July. In fact, the water in any industry is very deep. What would happen if you didn’t understand it at all? How do you compete with people who have accumulated or accumulated experience for more than ten years? Even if they are not doing very well in that field, they are completely different from you, a layman. So I have always felt that we still have to focus on our own industry. There is an opportunity for any product. As long as it exists, it is reasonable. The market is there. It’s not that everyone will stop buying furniture during the epidemic. You may not buy it in the early stage, but there will definitely be demand in the future. In the United States, during the epidemic, you will find that the tool industry has exploded. Why are tools soaring when construction is clearly not started? Reason: Everyone is doing DIY at home and starting to decorate the house when they have nothing to do, so the corresponding accessories are also becoming popular. So you will find that business starts to pick up in the second half of the year. I insist that we should focus on our own business. This is where our core competitiveness lies, and we must continue to dig deeper. If during the epidemic period, your product orders are too small, you can appropriately make some products that cater to the epidemic within your own strength to reduce the number of orders. my country’s foreign trade situation in 2020 Looking at a set of data, it can be seen from the figure that my country's foreign trade situation is actually much better than that of other countries. Especially since June, my country's foreign trade has been the only large economy in the world with positive growth. We have controlled the epidemic well and have a strong supply chain. To a certain extent, this is also an opportunity for the world's foreign trade market to reshuffle. Those who can seize this opportunity to expand the international market are likely to be able to develop many customers that you would not normally be able to contact or negotiate with. This is both a challenge and an opportunity. Having said so much about the situation in 2020, although some are happy and some are worried, in the post-epidemic era, how should we layout foreign trade in 2021? Here are some tips for you. 1. Take a deep look at your own abilities When we do business, we are often taken care of by the foreign trade situation, the company's channels, and the dividends of the company's products. We can seriously think about it. If we can still do well in another company, that is our true strength. At the current stage of the epidemic, many people may not have made any money and have deep doubts about themselves. In fact, there is no need to do so. The epidemic will pass sooner or later. Some people just made money during the storm, but they are a little drifting. Sooner or later, the storm will pass. If we think that the storm will pass, can we still do so well? 2. Carefully analyze the company’s products and industry conditions Take advantage of the trend to do better. For example, polishing the product, supplementing the knowledge of test reports, and optimizing the branding route (returning the money earned from OEM OEM to your own brand building). Once the market normalizes and your peers collapse, you will still be able to maintain this position. You need to do these things yourself to understand them. 3. Carefully interpret national policies Our country has been vigorously developing the One Belt and One Road policy. This is obviously a key trade area for our country in the future, especially Southeast Asian countries. At present, ASEAN’s export proportion in our country is becoming more and more important, and it has jumped to the first place, so we can follow the country’s strategy to deploy You can’t go wrong by signing up, and there will be many benefits, especially now that the opening of the China-Europe freight trains can also alleviate some of the pressure on shipping. The recent surge in shipping costs due to the epidemic has made the already difficult foreign trade even worse. Many orders with thin profits are not accepted due to the pressure of freight. 4. Take the route of product differentiation and branding 1) When you are selling goods like setting up a stall, your competitiveness is nothing more than price competition. Under the same conditions, customers may not choose you, and everything is left to fate. You don’t have much ability, you can only be Buddhist... 2) But if you have your own brand, you have your own core technology, you have a special understanding of the laws and regulations of a certain market, you are a OEM for a big brand, and you have studied their detailed operating procedures after placing an order, and you have made the ordering extremely delicate; if you use this set of procedures to make it a standardized process for your company, what will be the result? The result is that when you hit other customers, you hit them accurately. On the one hand, you have this big buyer effect to advertise, and on the other hand, you really use this big buyer order to improve your existing team. You make thorough improvements, and you analyze why others can split this link into three, four, or five steps and complete it smoothly. I will share common methods for customer development. Social marketing (linkedin, facebook), short video marketing (youtube) The first thing I recommend is social marketing, because social marketing is one of the few marketing methods that can achieve one-to-many, and social accounts need to be managed. If you cultivate them slowly, the later effects will get better and better. So this is my most recommended method of developing customers. As long as you persist in it for a long time, the effects will slowly appear. Then there is short video marketing, YouTube is very typical, the influence of videos is still very good, and short video websites in various countries and regions are also different. For example, the overseas version of Douyin used to be the dominant player in some countries, with very good traffic. Of course, to do this, you must go back to the basic operations of short videos, editing and so on.
Inside Singoo’s Winter Solstice Celebration: Food, Fun and Festivities
The winter solstice is like the New Year, a small reunion in the world It’s the winter solstice again, dear friends Have your dumplings and glutinous rice balls been arranged? Cold winter day, warmth in the heart Can dispel the chill Of course we're going to eat, drink and have fun together. This winter solstice, this is how Singoo people celebrate! eat Traditional festivals are always related to food As the saying goes, the winter solstice is as big as the new year Celebrating the "New Year" means going home to eat If your tongue remembers the taste, your heart will remember it Record and share this taste It is a simple and meaningful expression of love It also connects the fate of Singoo people. drink spring and winter solstice The days will slowly grow longer All living things are ready to go let's have a few drinks Drive away the severe cold of winter and wait for the return of warm spring Dumplings are like wine, the more you drink, the better you get play Festivals close to the New Year But they are all very lively In Singoo Winter Solstice Festival you play You play to your heart's content You draw and I guess, plank, hula hoop Flexibility competition, dance competition, strongman Song solitaire, making you feel hard to express, etc. Lots of prizes happy Have fun everyone Best wishes from all at Singoo Happy again and again, happiness is in full swing!
