Case Overview
Founded in 2002, Jiangsu Guowei makes motorcycles and electric tricycles. Singoo used “human + AI” short videos on TikTok to turn the Chinese “sanbengzi” tricycle into a global talking point: conversion costs down 60%+, CPM down 64%, and followers up to 38,000+. American farmers and dealers bought in bulk and formed an “American Tricycle Association,” and the story was covered by CCTV and other media.
- Customer
- Jiangsu Guowei Motorcycle Co., Ltd.
- Industry
- Two-Wheelers / Electric Tricycles
- Products
- Gasoline motorcycles, electric motorcycles, gasoline/electric tricycles
- Target Markets
- North America and global markets (core buyers are US farmers and dealers; the TikTok buzz spread worldwide)
- Client Type
- Brand clients, overseas distributors
- Project Duration
- TikTok short-video marketing project; daily budget up 125%
Client Background
Founded in 2002 in Wuxi, Jiangsu, Jiangsu Guowei Motorcycle Co., Ltd. is a large modern enterprise covering R&D, production, sales and service of gasoline motorcycles and tricycles as well as electric motorcycles and tricycles. Facing fierce competition at home, Guowei urgently needed to expand overseas and hoped to find a breakthrough on TikTok.
Client Challenges
- Challenge 1
Fierce competition in China’s motorcycle and tricycle market; urgent need for overseas growth
- Challenge 2
Weak overseas brand presence; lack of quality leads and international dealers
- Challenge 3
Limited short-video output and ad efficiency made it hard to keep producing TikTok content and reach the right audience
Solutions
Content
“Human + AI” collaboration: content trained and produced to AI logic with Singoo’s AI short-video system, layered with real customer voices for a more relatable feel
Influencers
Partnered with overseas influencers, combining real usage scenes with factory footage to spark trending topics and a crowd effect
Advertising
Lead-form ads and follower ads were run separately and fine-tuned, with video data tracked continuously and markets and time slots adjusted in real time to cut costs and boost efficiency
Business Results
Conversion Cost
60%+Reduction
Conversion costs down 60%+
Ad Efficiency
64%CPM Reduction
CPM down 64%, budget up 125%
Follower Growth
850%Growth
Followers grew from under 4,000 to 38,000+
Content
1M+
Multiple creatives reached the million-view level
- US farmers and dealers bought in bulk and formed an “American Tricycle Association”
- Covered by CCTV and other media
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