Singoo S Cloud Opens a New Era of Intelligent Overseas Marketing for Chinese B2B Businesses

A SaaS Platform for Intelligent Overseas Marketing

Founded in Shanghai in early 2010, Singoo marked eight years in business in 2018. It is a Shanghai-certified high-tech enterprise supported by the city’s innovation programs for technology SMEs, with branches in Wuxi, Suzhou and other locations. The platform serves more than 1,000 exporters across over 30 language markets, including English, Spanish, Portuguese, Arabic, French and Russian.

Singoo S Cloud combines big data, artificial intelligence and purchasing-behavior analysis with traffic conversion, professional services and marketing tools. It is designed to help Chinese B2B companies automate overseas marketing and reach global customers.

What Makes S Cloud Different

The founding team brings 12 years of Google overseas marketing experience. Singoo works with Facebook and Google, and hosts a Yandex China experience center in Wuxi. Its approach combines specialist operations with international services to support Chinese manufacturing’s global expansion and transformation.

The platform connects company websites, marketing channels, social media, CRM and email. It integrates purchasing-behavior data from owned traffic, search, social and referral channels into a business’s marketing database, addressing inaccurate targeting, disconnected data, high acquisition costs and inefficient marketing management.

Recognition and Milestones

• Shanghai high-tech enterprise.
• 2017 and 2018 Shanghai e-commerce Shuangtui innovation service platform.
• Supported by Shanghai’s 2016 dedicated funding program for information development.
• Putuo District Internet Plus enterprise and Shanghai technology SME innovation fund project company.
• Third-party e-commerce partner platform under Shanghai’s 2015 SME market development funding program.
• Joint B2B overseas marketing events with Google, establishment of Yandex’s Wuxi presence, and an interview on Shanghai Television’s documentary channel.

S Cloud Standard

The poster reports 150% more sales leads, 45% more inquiries and a 30% shorter sales cycle. Its marketing-data management platform and customer-lifecycle purchasing analysis support precise outreach, activation of existing data, conversion of traffic into inquiries, contextual email campaigns, understanding customer behavior and retention of useful marketing data.

S Cloud Intelligent Website

The poster reports an 80% shorter setup period, a 200% increase in key inquiry-conversion touchpoints, 150% more sales leads, 40% more inquiries and a 30% shorter sales cycle. The SaaS website offers visual editing and DIY layouts, purchasing-behavior capture and tracking, connected website and marketing data, varied page layouts, clear content management and secure data storage.

S Cloud Intelligent Social

The poster reports 500% growth in buyer followers, more than 10 million product impressions, 280% more sales leads, 160% more inquiries and a 50% shorter sales cycle. Features include professional social operations, connected website and social data, account management across platforms, keyword matching, lead follow-up, targeted advertising, campaign optimization and automatically generated reports.

Customer Examples

Shanghai IVEN Pharmatech Engineering Co., Ltd., founded in 2005, provides integrated pharmaceutical engineering solutions meeting GMP, US FDA and WHO requirements. The featured case explains how S Cloud helped reduce inquiry costs from 800 to 200 by finding customer resources through multiple tools, reactivating potential customers and tracking their lifecycle.

Shanghai RFIDHY Information Technology Co., Ltd. manufactures contactless smart cards, electronic tags and RFID readers. Its case describes receiving 447 valid inquiries in 25 days using detailed operations across several websites, integrated platform resources and remarketing to new and existing customers.

The original poster also displays a selection of customer brands, including IVEN, MPMC, Triowin, ZCM, Greatway, Worth, CHARMKEY and FARFLY.

A Message from Singoo CEO Guo Liang

Over the past two decades, the internet has primarily developed around consumers. Its impact on industry is now becoming apparent, reaching enterprises, entire industry chains and product lifecycles. Industrial platforms will combine their understanding of physical resources with internet capabilities to manage information, transactions and pricing. Big data, cloud computing and mobile internet offer Chinese manufacturers new opportunities to upgrade and compete internationally. These developments bring both opportunities and challenges for Singoo S Cloud. In response to the Belt and Road Initiative, the 13th Five-Year Plan and Made in China 2025, Singoo will continue integrating big data and Internet Plus with manufacturing, innovating, supporting entrepreneurship and helping Chinese manufacturers establish stronger international brands.

Contact in the original 2018 poster: Shanghai Singoo Information Technology Co., Ltd.; telephone 400-7766-880; email marketing@singoo.cc; website www.91syun.com; 4th floor, Building 8, Huayi Innovation Park, 912 Bibo Road, Zhangjiang Hi-Tech Park, Shanghai. The poster provides QR codes for the website, official WeChat account and demo appointments.