How a 23-Year Export Veteran Keeps Winning Orders through TikTok

Wherever the audience on the social platform is, there are your consumers. As a new growth point for brands going overseas, social media marketing has become one of the indispensable weapons for brands going overseas. Take TikTok as an example. In 2023, TikTok's downloads have exceeded 1 billion times, its total downloads have exceeded 5.1 billion, and it also ranks first in the list of leading user spending. As an effective sales channel, social media marketing has become indispensable for overseas brands that want to expand their business.

Under the influence of social media, a comment may be a business opportunity to be converted. The old Shenzhen textile company introduced today also made effective use of the comment area through Singoo, successfully discovered business opportunities, and reached a good deal.

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Seeking breakthroughs, new marketing exploration by foreign trade veterans

A textile company in Shenzhen was established in 2001. It has been deeply involved in the field of foreign trade for many years and is a well-known enterprise in the industry. It currently has a foreign trade team of 15 people and has an annual export volume of over 100 million. Although the development of foreign trade business is relatively mature, over the years, companies have always attached great importance to the marketing field, hoping to find new opportunities and achieve breakthroughs through new marketing forms.

In early 2023, after learning that Singoo had launched a TikTok overseas solution, the team was very optimistic about the TikTok track and took the initiative to consult. After further communication and negotiation, cooperation was quickly launched. Since the TikTok platform is currently in a dividend period, and the team members have rich experience in foreign trade, during the operation process, they have adopted a combination of "effect marketing" and "brand marketing" to promptly publish factory production conditions and product information on the TikTok platform, and continuously optimize the operation strategy. After more than half a year, it has accumulated 3.15W fans. At present, the company has achieved 350W+ transactions through the Singoo platform, received 1000+ forms, and received 120-160 inquiries every month.

TikTok homepage of a clothing industry in Shenzhen

Comment + interaction, ignite the spark of transaction

In addition to the transactions obtained through the lead form, in the recent transactions, we were pleasantly surprised to find that all the transactions were converted from post interaction. And the largest amount was as high as 20W US dollars. After the transaction was completed, the person in charge of foreign trade reported back: “Our last two orders came from the interaction of comments. After the customer left a message, we will actively answer the customer’s questions and interact with the customer through the Singoo backend as soon as possible. We will also send our official website and email to the customer to enhance trust, continue to follow up, and complete the transaction.

Successful transactions through interaction in the comment area

Provide customer feedback on transaction completion and prepare a good transaction report

High-quality content can bring more exposure to company accounts. In the same way, high-quality comment areas can improve conversions. Many users have the habit of using social media to check information and read news. Content with strong social attributes such as TikTok and Facebook makes it easier for users to stay and interact. A successful product video is inseparable from interaction and packaging of comments.

Compared with traditional marketing methods, social platforms provide us with greater imagination and transaction opportunities. Through comments and interactions, we can not only increase the popularity of the homepage, but also establish closer relationships with customers and tap new transaction potential. Foreign trade companies cannot miss these opportunities to gain potential audiences in comments during their operations. Through the one-stop marketing management tool provided by Singoo, you can directly follow up on leads in the background and respond to questions in a timely manner. Singoo's operations staff will also provide some professional guidance and suggestions to facilitate transactions.

Reply to comments directly through Singoo backend

Marketing requires constant experimentation and exploration. As a professional organization that provides marketing solutions to Chinese foreign trade B2B companies, Singoo is committed to providing Chinese companies with better international market expansion opportunities. In the fourteen years since its establishment, we have served thousands of companies. We not only provide a one-stop marketing management system, but also help companies formulate appropriate marketing strategies and help everyone avoid detours.

Under the guidance of Singoo's professional team, this clothing company in Shenzhen once again ignited the spark of transaction through TikTok. If you also want to seek breakthroughs through more online marketing channels, come and contact us to get an exclusive overseas customer acquisition plan, and let us open a new chapter in the global market together!

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